Daniela Cupello Daoudi

- Spearheaded 5 Oreo influencer programs, included selection, risk analysis, contracts, briefings, budgets, content creation, and client communication. - Managed timelines and action plans for Oreo's influencer programs, ensuring all deadlines were met. - Reviewed & developed 15+ earned media assets for GSK and Oreo initiatives, such as press releases, earned media strategies, pitching materials, media lists, talent agreements, LOIs, Q&A, KM, & ROS documents. - Provided updates to clients and the IAT on campaign progress and account status. - Collaborated with cross-functional teams such as Integrated Media, Creative, Legal, & Digital to ensure cohesive strategies. - Led the submission of 10+ industry awards for GSK clients like Excedrin, enhancing brand visibility and recognition. - Conducted industry research in sustainability, consumer health, gaming, food & beverage and flagged to clients in real time. Notable Campaigns: OREO X Pokemon packs, OREO Frozen Treats Influencer Campaign, OREO THINS X Barefoot Wine collab, Excedrin Game Over For Headaches, Nicorette SmokeLess Break Beats, Abreva #StopBullyingYourself. Client Accounts: Mondelez (Oreo) and GlaxoSmithKline/Haleon (Excedrin, Abreva, Nicorette)

- Successfully Implemented Dove’s sustainability initiative to move to 100% recycled plastic, yielding 300M+ media impressions. - Co-led 16 beauty/lifestyle activations for media and influencers in top multicultural markets, including NYC, LA, Atlanta, Chicago, and Miami, resulting in 80% coverage turnover. - Increased diversity representation in Dove's spokesperson roster by 16% and assisted in identifying, vetting, contracting, and onboarding. - Executed 9 Dove influencer programs in collaboration with agencies Fohr, Clever, Foray, and Whaler, assisting in vetting, risk analysis, and briefing. - Secured 200+ media placements in English/Spanish in top national publications (print, digital, social), via proactive pitching. - Managed 8 projects from inception to launch by developing workbacks, budget trackers, KPIs, timelines, and event logistics. - Leveraged listening, trend analysis, monitoring tools like Muckrake, TrendKite, Statista, Similar Web, Cision, and BrandWatch for reporting.

MAIP sources top talent from over 3,800 colleges, universities, and portfolio schools nationwide through low to high-level engagement practices. Applicants are screened, interviewed and selected by industry recruitment professionals. - Selected among 203 finalists to be a 2018 fellow to promote diversity and inclusion in the advertising industry. - Participated in a 35-week fellowship program. - Networked with 50+ industry professionals by participating in over 20 agency sponsored workshops ranging from Ogilvy, McCann, and Wieden Kennedy. - Chosen by Edelman as a Multicultural Brand Intern for their New York office.

- Part of my study abroad experience in Prague, Czech Republic. -Prepared client outreach/survey for 2,000+ recipients of Executive/Capital Briefing. -Conducted research and drafted write-ups of various companies and markets in Central and Eastern Europe. -Analyzed the top European law firms with a focus on IP and disruptive technology. - Wrote for the company as a whole about markets and major players.

IE Business School is ranked among the 10 best European Business School by Financial Times in 2022. Relevant Projects: - Sustainability Campaign for Diageo's Johnnie Walker - Sustainability Plan for Mondelez - Integrated Marketing Communication Campaign for Volvo - Crisis Management Simulation for Twitter/Elon Musk - Market Research Simulation for Proctor & Gamble - Content Marketing Tourism Campaign for Spain - Strategic Sports Sponsorship Plan for Estrella Damm - Communications Audit + Plan for Spanish Technology Start-up Wiserentr - Public Affairs Plan for Microsoft X Net Neutrality

Minors in Finance and Spanish Dean's List Summer 2015, Fall 2015, Fall 2016

a 6 week study abroad program in Czech Republic led by the University of South Florida. I completed an internship with Ernst and Young as well as a course in International Business and Marketing.