Daniela Bermúdez

- Global branch - News cycles & monitoring - Analytics and executive reports - Meltwater, Blackbird AI, Brandwatch, Muckrack - Corporate News and trends

RESPONSIBILITIES • Lead corporate communications by writing web articles, press releases, media communications, newsletters, mailings with Mailchimp, and content for social media (Facebook, LinkedIn, X, and Instagram) in Latin America, the United States, Canada, and Spain, including strategy, execution, optimization, and KPI measurement, managing reports using Salesforce, Chartbeat, and Google Analytics. • Participate in the organization of awards through Award Force, in-person and virtual events with Events Air at an international level (Spain, Panama, Colombia, Mexico, etc), from planning, call for entries, promotion, sponsor management, production, logistical support, and as a speaker. • Supervised multidisciplinary teams using the SCRUM methodology as a project manager, coordinating suppliers and freelancers in design, commercial communication, writing, innovation, and technology projects, managing project follow-up through Slack, Monday, and Jira. ACHIEVEMENTS: • Improved social media engagement by 20% and maintained a 38% open rate in mailing campaigns by producing executive reports with metrics from Mailchimp, Meta, CRM, and Google Analytics. • Coordinated awards and events for media outlets in Latin America, the US, and Canada, achieving a 30% annual increase in participation. • Increased media presence by 40% in 2022 by developing a content strategy for offline and online media positioning.

RESPONSABILITIES: • Design content strategies, graphic design, mailing metrics analysis, lead generation, and digital advertising for clients in the health and beauty sector, such as Walmart, L'Oréal, Unilever, Kimberly-Clark, and Essity in LATAM and the United States, capturing project tracking in CRM and Jira. • Optimize social media campaigns (Facebook and Instagram), website, and in-app advertising, gaining key insights to improve performance, optimization, and segmentation, as well as leading design proposals using Figma and Canva. • Proposed and defined analysis formats and executive reports of metrics for presentations to clients and executives, getting information through Google Analytics, facilitating decision-making and the development of new processes and projects, managing communication and project organization with Notion and Slack. ACHIEVEMENTS: • Increased impressions by 33% and CTR by 20.3% for sponsored article stories by developing customized strategies for each brand. • Created a workflow that reduced campaign implementation time by 29%, collaborating with multicultural/multifunctional teams in Europe and Asia.

RESPONSIBILITIES: • Created marketing and advertising strategies for website projects, video content, Mailchimp mailings, social media management with Socialbakers, editorial strategies, podcasts, merchandising and events, targeting brands such as Microsoft, Samsung, Liverpool, Spotify, and Walmart. • Lead a team of 12 collaborators, managing tasks and projects through Monday and Jira, as well as supervising the creation of proposals such as merchandising projects, sponsorships, strategic alliances, influencers, and public relations. • Directed business strategies, establishing KPIs, reviewing profit and loss statements (P&L), and ensuring the fulfillment of objectives aligned with annual budgets, generating data analysis and reports with CRM, Comscore, Chartbeat, and Google Analytics. ACHIEVEMENTS: • Achieved 104% of the annual budget in 2020 by increasing sales with AAA customers through the fulfillment of campaign objectives. • Improved engagement by 58% by reducing bounce rates and increasing community volume by 5%.

RESPONSIBILITIES: • Create editorial and communication strategies, as well as social media management using Socialbakers, mailings with Mailchimp, and loyalty programs to increase community and engagement, in addition to monitoring social listening with Sprout Social. • Implement paid marketing campaigns on social media platforms such as X, Facebook, LinkedIn, and Instagram to increase the subscriber base, tracking metrics with Comscore, CXsense, Socialbakers, and Google Analytics. • Coordinate a team of 6 collaborators, tracking the completion of activities and KPIs. ACHIEVEMENTS: • Increased social media traffic by 203% over three years by segmenting the target audience and redesigning content formats. • Achieved a 50% conversion rate of leads to subscribers by being the first editorial department to propose the budget allocation initiative. - Pioneered industry-leading analysis: Developed the first Digital Native Media Ranking in LATAM, earning widespread recognition and enhancing the organization’s credibility in digital media.

FUNCTIONS: • Design content strategies for social media with the aim of attracting potential customers, proposing designs created in Photoshop and Illustrator and social listening using Sprout Social. • Perform analysis and metrics reports to generate executive reports for senior management, obtaining data through Hootsuite and Google Analytics.

RESPONSIBILITIES: • Manage social media communities and campaigns for brands such as Chili's (Mexico, Brazil, Puerto Rico, Dominican Republic) and Bissú, with over a million followers, creating content and designs for posts in Photoshop and Illustrator. • Increase interaction and engagement through content strategies and digital activations, monitoring results using Hootsuite and Google Analytics to create reports.