Daniela Ramirez

Own the product roadmap for TOV Furniture’s retail, trade, and rental digital experiences Partner with UI/UX, QA, developers, merchandising, operations, marketing, and data teams to deliver customer-facing improvements Manage backlogs, write user stories, plan sprints, host retrospectives, and lead standups in an agile environment Increased conversion by 35% through UI/UX improvements, customer journey optimization, and faster page performance Led a major Shopify overhaul that improved page load time by 50% and reduced support tickets through stronger self-service UX Use GA4, Google Analytics, Figma, Asana, A/B testing, and Noibu to guide optimization and product decisions

Built and launched a Shopify-based consignment platform from the ground up Designed workflows for intake, cataloging, and customer experience Leveraged AI tools to improve efficiency, content, and operations

Led internal and client-facing initiatives across operations, delivery, and process improvement in a fast-moving digital environment. Partnered with leadership on strategic planning while managing day-to-day execution, cross-functional coordination, and stakeholder communication. Improved team efficiency through stronger workflows, planning, and internal tooling. Helped develop Archr, an AI- and Scrum-informed project management tool for internal and external use.

Managed digital content initiatives supporting audience growth, brand visibility, and business objectives. Coordinated cross-functional execution across technical and creative contributors in a fast-paced digital environment. Implemented GitHub Projects and Kanban workflows to improve team efficiency, visibility, and delivery timelines. Strengthened operational structure and alignment across content and execution workflows.

Managed strategies for brands such as Princess Awesome, Boy Wonder, Keep it Delightful, and WellFed, increasing engagement and follower growth. Advised brands on digital strategy, audience growth, and performance optimization. Used analytics, market research, and reporting to identify opportunities and improve engagement. Managed multiple client relationships while delivering tailored recommendations to support growth and visibility.

Founded and scaled a consumer brand from concept to market, leading strategy, launches, and operational execution. Expanded sales across online marketplaces and retail channels while improving efficiency through process optimization. Built brand visibility through creative marketing, partnerships, and hands-on business development through New York Fashion Week and guerrilla marketing.

Led technology-driven process improvements and new business initiatives to increase efficiency and productivity. Identified and implemented digital and operational solutions that improved workflows and collaboration. Worked across strategy, technology, and execution to support business growth.

Supported digital growth and customer engagement through data-driven mobile initiatives. Improved engagement, conversion, and retention through campaign optimization and customer journey analysis. Built analytics dashboards to support reporting and performance-based decision-making.

Supported merchandise allocation across stores in the U.S., Canada, Brazil, Mexico, and St. Thomas using sales performance data. Prepared seasonal buying materials for Spring 2012, including buy books, interior books, and price maps. Processed store requests for additional merchandise and supported allocation decisions based on historical sales trends. Contributed to merchandising analysis and reporting in a fast-paced luxury retail environment.

Supported the development and execution of communications and media outreach initiatives. Built and prioritized media outlet and contact lists to improve outreach efforts. Drafted press releases and other written materials for external communications. Helped organize outreach processes to support stronger visibility and engagement.

Supported the Senior Vice President of Pharmaceutical Sales with case studies, sales materials, and follow-up decks for prospective clients. Contributed to validation projects by comparing company data against industry sources and assessing index consistency. Prepared dossiers and supporting materials for business development efforts. Managed pharmaceutical advertising data workflows, including data formatting and system uploads. Documented processes and trainings to support onboarding for new sales team members. Created an FAQ database and search tool for two company products to improve internal knowledge access.

Magna Cum Laude, Dean's List Thesis: “Pharmaceutical Advertising on TV: Length and Efficacy.”