Daniela Idi

Europe & Metà Head of Marketing @ Motorola Mobility (a Lenovo Company)

About

Experienced Head of Marketing with a demonstrated history of working in the Luxury business and information technology industry. Strong marketing professional skilled in Marketing Management, Luxury Goods, Market Analysis, Pricing Strategy, and Management.

Country

Italy

City

Greater Milan Metropolitan Area

Industry

Computer Hardware

Skill

Market Analysis, Trade Marketing, Strategy, Product Marketing, Luxury Goods, Competitive Analysis, Brand Development, Marketing Strategy, Merchandising, Cosmetics, Pricing, Marketing, Management, Brand Management, Brand development, Marketing Management, Trade marketing, Marketing Communications, Fashion, Brand management

Experience

Europe & Metà Head of Marketing

Motorola Mobility (a Lenovo Company)

2024-2 - Present · 2 yrs 8 mos

Global Premium Consumer Director

Lenovo

2022-2 - 2024-2 · 2 yrs 1 mo

Milano, Lombardia, Italia

EMEA Consumer and Territory Marketing Director

Lenovo

2020-11 - 2022-2 · 1 yr 4 mos

Italia

EMEA Marketing and West EMEA Business Director

ASUS

2020-3 - 2020-10 · 8 mos

EMEA Marketing Director - Smartphone Business

ASUS

2018-3 - 2020-3 · 2 yrs 1 mo

Center South East Europe Regional Marketing Manager

ASUS

2018-3 - 2018-7 · 5 mos

Italy

Manager Marketing - Italy

ASUS

2016-10 - 2018-2 · 1 yr 5 mos

Milan, Italy

Regional Marketing Manager - Hispanic Latin America

Luxottica

2014-1 - 2016-10 · 2 yrs 10 mos

Mexico City Area, Mexico

Brand Business Manager - Wholesale Marketing division

Luxottica

2013-1 - 2014-1 · 1 yr 1 mo

Milan, Italy

Ray-ban Brand Manager

Luxottica

2010-3 - 2013-1 · 2 yrs 11 mos

Milan

Trade Marketing Manager

ITF SPA

2005-11 - 2010-6 · 4 yrs 8 mos

Commercial company manage, through licence and distribution agreements, manage the development and the distribution of fragrances and cosmetics belonging to prestige brands in the worldwide markets. Prestige Licences: Roberto Cavalli, Gianfranco Ferrè, Dsquared2, Blumarine, Gai Mattiolo, Extè.

Junior Trade marketing Manager

LVMH Perfumes & Cosmetics

2003-3 - 2005-11 · 2 yrs 9 mos

LVMH ITALIA PARFUM & COSMETIQUE: GUERLAIN DIVISION in luxury market: - Trade Marketing Budget planning and development according to client and channel strategies, promotional activities implementation. - Market Analysis: Competitors analysis, 4Ps and swot of line and products. - Prepare Launch activity, sales plan and products price positioning. - Consumer satisfaction responsibility.

Trade Marketing Assistant

Coty

2002-9 - 2003-3 · 7 mos

Commercial company in cosmetics and perfumes market, distribuing brands like Adidas, Rimmel and Healing Garden, throught GD/DO channels. - Product and brand analysis results in mass market, GDO-DO channel - IRI Analysis, and sell-out brand performances. - Merchandising coordinator.