Daniela Huerta Chiorino

Distribution of the Messi brand in the Mexican market Responsible for leading the introduction and expansion of the Messi brand in Mexico, managing the acquisition of new clients, and ensuring its positioning with the country’s top retailers, including Liverpool, C&A, Coppel, Sears, Palacio de Hierro, Mercado Libre, and Decathlon. • Developed and implemented brand strategies and collection differentiation tailored to each client. • Executed the launch and market positioning of the brand nationwide. • Collaborated in the planning of advertising campaigns and promotional events, strengthening the brand’s visibility and commercial impact.

• Managed a portfolio of seven of the company’s Global Brands across a wide range of different products, both for local and international markets • Developed and executed commercial and marketing strategies for each brand in their corresponding markets • Led several new projects, which included the successful launch of three new brands for the company across different client & market segments • Adapted marketing strategies to target markets in foreign countries

• Managed three categories for the business unit: savoury, pastas and jams • Developed business and marketing strategies for each of the categories • Managed the white spaces food and refreshments business, division in charge of identifying new growth opportunities for the company, performing feasibility analysis and leading project execution • Reported directly to the Marketing Director

• Managed three brands for the business unit, which comprised more than 50% of the market share for tea consumption in the Chilean market, including Lipton Tea, one the most renowned brands among Unilever’s food product portfolio • Led the operation for the countries within the region for the tea category, which include Perú, Uruguay, Argentina, Paraguay, Bolivia and Chile • Executed the Lipton Green Tea re-launch campaign, which resulted in the brand becoming the market leader within the segment • Planned the introduction and implementation of the new Pyramid & Capsules product, becoming the first brand to develop this segment within the country

• Led the relaunching of the Té Club brand in terms of communication, brand identity, and product characteristics • Full development of the TVC communicational campaign for the brand, which included collaborating with creative agencies and the production of the respective advertising campaigns • Received the empowerment award for the successful implementation of the Emblem project in record time

• Responsible of developing research to identify market insights tailored for each client’s specific needs based on proprietary data analysis

• Marketing concentration • Graduated with an honours distinction • Teaching Assistant, Econometrics (2012): Lectured university level classes for 120+ students in aggregate, supervised examinations, and graded work submissions