Daniela Figueroa

- Lead UX/UI strategy for commercial landings and homepage banners, focusing on conversion and business impact. - Define and evolve Design System components, ensuring scalability and cross-market consistency (Perú & Chile). - Drive CRO initiatives through hypothesis creation, UX improvements, and experimentation proposals. - Design end-to-end experiences for lead generation and 100% digital purchase flows. - Optimize UX writing and content structure to improve clarity, reduce friction, and increase conversions. - Collaborate with developers to ensure accurate implementation and design dev alignment. - Analyze user behavior and performance metrics to identify opportunities and iterate solutions. - Coordinate with marketing, product, and legal teams to align business goals and content validation. - Mentor designers and ensure quality standards across deliverables and Design System usage.

- Rediseño de la experiencia educativa asincrónica para estudiantes a distancia del programa CAD de UPN. - Realicé entrevistas a profundidad para detectar puntos de fricción y necesidades clave. - Propuse soluciones escalables en plataformas como Blackboard, MiMundoUPN y la app móvil. - Diseñé la integración de soporte y tutoría 24/7 IA para garantizar autonomía y acompañamiento.

𝗖𝗹𝗶𝗲𝗻𝘁𝘀: - WWF - Global Pathways 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: - Interpret requirements from the TDR and direct communication, translating them into clear design tasks. - Develop low, medium, and high-fidelity wireframes aligned with project objectives. - Prototype in Figma to present effective visual solutions. - Create design systems in Figma, including reusable components and UI kits for multiple applications. - Collaborate closely with the development team to ensure accurate design implementation. - Prioritize accessibility at all project phases, ensuring an inclusive design. 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀: - WWF → Landing + Ecommerce: Web design for desktop and mobile. → CMS (Content Manager with Strapi): Web design for desktop and mobile. → UI Kit + Central Components: Managing libraries and componentization in Figma. → WWF Mailing: Web design for desktop and mobile. - Global Pathways → My Bible Companion App: App design. → UI Kit + Central Components: Managing libraries and componentization in Figma.

𝗖𝗹𝗶𝗲𝗻𝘁: Intercorp 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: - Analyze documentation and previous user studies to improve the experience of digital products. - Conduct benchmarking, organizing key functionalities and interfaces based on user value. - Define benchmarking objectives and lead workshops with stakeholders. - Design intuitive interfaces focused on usability and efficiency. - Create optimized conversational flows to enhance the user experience. - Integrate artificial intelligence into solutions to improve interaction and performance. - Collaborate with multidisciplinary teams using the SCRUM methodology. - Ensure the correct implementation of the design during development stages. 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀: - Interbank APP → AVI: Research, report presentation, and app design. - Intelligence Tools → Content Manager: Prototypes in medium fidelity.

𝗖𝗹𝗶𝗲𝗻𝘁: Laureate (UPC, UPN and Cibertec) 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: - Research user needs and behaviors. - Design intuitive interfaces based on research and data. - Create and manage the design system in Figma to ensure visual consistency. - Communicate continuously with the development team to translate requirements into effective solutions. - Define and review acceptance criteria in user stories to ensure proper design implementation. - Review user stories to guarantee the correct implementation of the design. - Conduct usability testing and adjust designs based on results and feedback. - Apply Agile methodologies like SCRUM to manage projects. - Guide junior designers and interns to improve their performance. - Evaluate post-production performance using tools like Mouseflow to identify areas for improvement. - Manage the impact of designs on key metrics, such as user satisfaction and conversion. 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀: - UPC: Portal WeTALK, Portal MiUPC, Landing Compostela UPC, Gestor de notificaciones UPC. - UPN: Portal Mi mundo UPN 3.0, Landing Matrícula 2024-1. - Cibertec: Portal Mi Cibertec.

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: - Redesign and create requirements for international projects in collaboration with the development team and another UX Designer. - Apply the SCRUM methodology to manage and adjust projects. - Develop a design system for insurance products, applicable to both web and mobile versions. - Define colors, buttons, text fields, and other components to ensure consistency and usability. - Design user-friendly interfaces and improve the user experience by following usability principles. 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀: - AVLA: Avla Portal APP, Property Insurance web, Credit Insurance web. - IGLU: IGLU Landing Page, IGLU Ecommerce.

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: - Apply Design Thinking and other tools to ensure an optimal user experience. - Create sitemaps and conduct card sorting with user testing based on the target audience. - Design wireframes, and create high-fidelity mockups and prototypes. - Evaluate the user experience through iterative testing and adjustments based on feedback. 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀: - Dark Zone Academy Landing Page: Web design for desktop and mobile. - Research for Dark Zone Academy: Interviews and collection of qualitative and quantitative data, along with a report presented to stakeholders.

- Create content and templates for social media, including posts for Facebook and Instagram. - Design each post following the graphic guidelines established by the client. - Use tools like Photoshop and Illustrator to create visual content.