Daniel Wolfeiler

- Identified a gap in the market and helped create a allergen friendly functional snack - Pitched and demoed Absurd Snacks to local retailers and at farmers markets - Prospected new accounts and sales channels through online research and networking - Secured over 15 local Richmond retail accounts within a month of launching - Collaborated with graphic designer and manufacturer to create high quality, custom packaging

- Administered the Robins School of Business Excel competency exam that is required for students entering the business school - Ensured the test takers were following the University of Richmond Honor Code

- Developed and posted organic content on social platforms in collaboration with the social media team - Created paid social campaigns that aligned messaging with target audience and desired metric outcomes - Reported on the effectiveness of advertising campaigns using social analytics tools - Researched and recommended strategy to build the CEO’s LinkedIn presence - Monitored and responded to customer questions and issues on social media through Sprinklr

- Organized and helped facilitate 10 Round Table discussions, which led to valuable customer insights and new sales leads - Initiated conversations with 1,000+ targeted leads on LinkedIn using multiple marketing campaign strategies - Identified key aspects of direct and indirect competitors, conducting ongoing market research and presenting my findings to the leadership team - Created corporate / consultant customer profiles and mapped out their buying process - Contributed to weekly strategy sessions with the co-founders of the company while learning what it takes to run a business

- Elected staff member of newly founded student-run advertising agency - Served as lead account manager on new client project - Coordinated team meetings and set appropriate deadlines to bring high-quality deliverables to the client - Correspond with the client to capture their vision for the projects and accurately relay it to student staff members - Attended monthly professional workshops to further business and advertising skills

- Organized the company database, creating more efficiency when contacting members and donors - Developed marketing materials for upcoming events and fundraisers - Analyzed data from Excel to ensure donor information was correct - Updated the website through Squarespace

- Owned and operated lawn mowing, snow removal, fall/spring cleanup company with seven consistent year-round clients and five to ten additional snow removal customers - Coordinated customer acquisition, communications, marketing, & labor management - Hired and oversaw hourly workers, utilizing organization and planning skills - Handed down the business after graduating high school but still involved with mentoring the new owner

- Collaborated with three other counselors in charge of a bunk of eighteen 11-year-olds - Planned and led activities to guide campers in personal growth while acting as a role model - Developed adaptability and creativity skills through engagement with campers during downtime - Used problem solving to settle disputes and create a healthy living environment

- One of ten students selected to participate in the “Bootcamp” - Collaborated in teams to create marketing pitches for active promotions with two of teamDigital’s major clients: NASCAR and MasterCard - Presented final project to the entire company - Interacted with managers, gaining insight into the different roles in a marketing agency