Daniel Wells

Search Engine Optimization Manager @ Forest Holidays

About

Accomplished communicator with extensive experience developing and implementing innovative marketing strategies that increased website traffic, conversion rates, and revenue growth. Adept at leveraging broad array of digital channels such as SEO, PPC, email marketing, social media, and e-commerce platforms to reach targeted audiences. Proven success in shaping online presence, enhancing brand awareness, and boosting sales across diverse industries. Demonstrated expertise in domestic and international markets, expanding brand reach, and building sustainable customer relationships. Exceptional at creating written content with strong organisational and analytical skills; committed to continuous improvement, fostering creativity, and aligning marketing initiatives with organisational goals. Areas of Expertise * Digital Marketing Management * Brand & Marketing Positioning * Search Engine Optimisation * Staff Training & Leadership * Online Marketing Campaigns * Customer Experience Enhancement * Content Creation * CRM Management * ROI Maximisation

Country

United Kingdom

City

Greater Manchester

Industry

Leisure, Travel & Tourism

Skill

Research Skills, Lead Generation, Social Media, Multi-Channel Marketing, Analytical Skills, Web Analytics, Attention to Detail, Performance Metrics, Advertising, Microsoft Word, Microsoft PowerPoint, Microsoft Excel, WordPress, MailChimp, Email Marketing, E-Commerce, B2B Marketing, HTML5, Cascading Style Sheets (CSS), PHP

Experience

Search Engine Optimization Manager

Forest Holidays

2024-1 - Present · 2 yrs 9 mos

Chester, England, United Kingdom

Marketing Manager

EAB Associates (EABASSOC)

1997-11 - 2023-7 · 25 yrs 9 mos

Altrincham, England, United Kingdom

Designed targeted e-mail marketing campaigns to expand into new markets, generating new MQLs. Pioneered and grew social media profiles to enhance engagement by targeting relevant content and leveraging paid ads. Guided managing director in recognising digital marketing opportunities by leveraging current trends to shape marketing strategies. Educated B2B customers and professionals on construction products to increase product usage efficiency. Enhanced brand presence in the UK and overseas, acquiring new MQLs and fortifying existing customer relations. Key Achievements/Contributions: • Visited new and prospective clients in the Far East, Europe, and India, expanding company footprint through mostly self-initiated trips. • Introduced high-quality sleeping bag brands to the UK market using traditional and digital advertising methods. • Optimised B2B and B2C websites for search engines and achieved top Google rankings for relevant keywords. • Drove over 50% of Adventure Centre Ltd's total sales through marketing of e-commerce website, social media, and eBay store. • Increased global reach with B2B customers by converting website enquiries into sales in over 20 countries. • Accelerated B2C sales by initiating effective pay-per-click (PPC) Google ad campaigns. • Fostered long-lasting and trusted business relationships with B2B customers.