Daniel Tao

• Manager of Marketing & Communication & CRM at Balmain for over 6 years. • Oversee comprehensive MarCom strategy, encompassing PR, social media, retail marketing, event, client experience and CRM data. • Responsible for MarCom budget planning. • Oversee the MarCom activations of Greater China and Singapore directly, co-working with wholesale partners in other Asian countries such as Korea, Philippine, Vietnam, etc. • Collaborates closely with Retail, Merchandising, VM, and Finance teams on projects. Swiftly adapts local work plans to HQ's strategic shifts. • Over 6 years working at the fashion house, has realigned local marketing strategies per brand-development directives from different global CEOs and local presidents. Post-pandemic, in response to a 40% budget cut and new product strategies, has rapidly formulated appropriate plans and strategies for local market.

PR & Social Media & Marketing & CRM

PR & Social Media

• During this tenure, with extremely limited in‑house manpower and strict output control from HQ, work closely with the Thom Browne New York team on a daily basis to ensure alignment, while doubling the brand’s editorial credits and celebrity dressing placements. • Operate under tight HQ oversight to manage Thom’s Shanghai itinerary and co‑host media dinners, generating strong exposure and industry buzz.

• Beyond day-to-day PR responsibilities, this role stands out due to the brand’s sponsorship of Shanghai Fashion Week backstage operations, where the brand’s hairstylists were responsible for creating looks for over 50 participating designers across both the main venue and Labelhood. Involve close communication with each designer to understand and translate diverse hairstyle requirements to the entire hairstyling team, while also coordinating press and KOL interviews on seasonal hair inspirations for news releases and social media content. • Develop strong adaptability to complex corporate workflows within a large‑scale organization - L’Oréal.

• PR: Serve as the first PR role in career, gaining solid foundational PR skills at Michael Kors during its peak period. Leverage substantial media budgets to develop in-depth collaborations with all top fashion press, including cover shoots, campaign partnerships, and advertising productions. Manage all editorial shootings and sample logistics, achieving significant growth in editorial credits. Build a strong and extensive celebrity network. • Social Media: Collaborate closely with the social media team to cultivate and maintain relationships with numerous KOLs, ensuring ongoing engagement and strong partnerships. • Event: Participate in the highly acclaimed 2014 Shanghai Hongqiao Airport “JET SET Experience” event, the Chengdu “JET SET Selma” event embodying the brand’s spirit, and an art exhibition in deep collaboration with VOGUE magazine in Beijing. Each event features over 10 international and Greater China celebrities and more than 400 guests.

• Opening display for Shanghai L’avenue, Shanghai K11 & Hangzhou MaxCity • Launch monthly floorset, especially the Non-apparel and Children’s wear • Cooperate with Retail Department, VM maintenance of Shanghai stores • Cooperate with PR & Marketing Department, do the preparation for Children’s wear store event