Daniel (Tai Jong) Lee

I have extensive experience and knowledge in business management, having spent 25 years in corporate-wide and business unit sales & marketing, and strategy department, beginning with LG Display's corporate marketing. Leveraging this experience, I have successfully led core new business initiatives, achieving stable commercialization & outcomes and proved my managerial capabilities. My core competencies include: First, I possess the ability to develop and execute comprehensive 4P strategies for new and differentiated businesses, leading market expansion with global customers while delivering sales and operating profit performance. - Achieved ~ $110M in sales in 2023 (over 200% of the business plan) and high single-digit EBIT (vs. Business unit losses). - Expanded global customers and product line-up from 3 companies/6 products to 10 companies/over 30 products. Second, I have a strong capability to analyze upstream and downstream industries, customers, and competitors related to the business. This allows me to maximize performance and growth, improve overall business management and operational efficiency, and solve problems through collaboration with various related organizations. Third, I have marketing and sales expertise, including a deep understanding of industry trends, opinion leadership, customer relationship building, and negotiation, all supported by a diverse global network of industry analysts, retailers, and research institutions, etc. Fourth, I have experience managing diverse teams, including international teams, and possess leadership that emphasizes teamwork and collaboration for organizational and company performance. I focus on coaching for member growth and maintaining open communication. In addition to my experience in achieving business success, I bring a strong sense of initiative and responsibility to my work. I am a sales and marketing professional capable of driving growth and development in both new and existing business areas by leveraging my core competencies.