Daniel Scoble

Operandio is an end-to-end frontline operations platform that streamlines and digitizes manual processes for businesses with a non-desk-based workforce. Leading the business in all aspects of inbound and outbound growth, initial market penetration and social proof across Australian & US markets.

Tapt by Hatch (Tapt) is taking the world of corporate contact exchange by storm. Customisable NFC & QR capable business / contact cards with a backend software platform enable contact records to be shared via a tap on a mobile device. Led the sales function and scaled the business. Harnessed key growth hacking / marketing techniques to drive inbound and outbound sales. Established major national retail partnership and numerous direct supply relationships with enterprise partners.

After leading a successful joint (Salmat & IVE Group) tender bid for a large part of the Wesfarmers business, my role expanded to include enterprise new business sales and account directorship of the Wesfarmers business. Managed a team of Account Managers and Account Coordinators.

After leading a successful tender bid for a large part of the Wesfarmers business, my role expanded to include enterprise new business sales and account directorship of the Wesfarmers business. Managed a team of Account Managers and Account Coordinators.

Working across a portfolio of 177+ agency clients in both new business and Account Director capacity my key responsibilities involved securing new and maintaining agency relationships across the group. Drove sales and maintained key streams of revenue leveraging Salmat’s suite of Marketing Solutions products across letterbox media, digital, web & outsourced business solutions. Portfolio included brands such as OMD, Mindshare, MediaLab, Hatched Media, Initiative Media, Starcom Media, Havas Media, Blue449, etcetera. Brands such as PETstock, HelloWorld, McDonald's, Westpac Bank, Simba Sleep, Solomons Furniture, Nissan Motor Company, Maurice Blackburn Lawyers, Snooze, Bupa, Aquila, etcetera. Managed a team including two Account Managers and an Account Coordinator.

Worked with Blix on a contractual basis to drive the sales function and introduce cutting-edge WiFi customer tracking technology (Blix Traffic) across several new industry verticals & to promote it's TV media attribution platform (Blix TV). A key focus for Blix Traffic was the retail vertical and the back-end analytics platform it provided. Part of my role was not only to sell, but to help customers dissect behavioural analytics for both customer and salesperson behaviours to increase conversion rates and lower customer bounce rates. I was also responsible for selling another digital product, Blix TV into media agencies and direct.

Coached, conducted individual BD and mentored multiple sales teams toward best practice in client engagement and customer success. Clients included; Blix - Cutting edge WiFi retail intelligence / tracking platform. AC Goulding & TriangleMicro Systems - HVAC contractor with roughly 17 million turnover. Nutri-Grain Ironman & Summer of Surf Series - Broadcast on FoxSports, one of Australia's premier surf spots commercial properties.

Representing over 3.5 years of R&D, Fisk Performance Buoyancy along with SAI Global & Surf Life Saving Australia created a completely new standard of approved buoyancy aid specifically designed for dynamic surf and competition conditions, the Level 25. Fantastic experience in end-to-end product & brand development, manufacture partner establishment and go-to-market. Project concluded due to lack of national mandate.

My role whilst at AGPC was of account manager and new business hunter for both the Formula 1 Australian Grand Prix & Australian Moto GP events across corporate hospitality (VIP Ticketing) and event sponsorship.