Daniel Rosenfeld

Responsible for driving New Business Development and managing Latin America operations in the Household Appliances division, with full accountability over strategy, expansion, operations, and profitability across the region.

Responsible for the Household Appliances business in Latin America, leading strategy, operations and P&L management across all categories.

Head of Air Conditioning Business

Position Overview Responsible for the development and execution of strategy for the third-party brand manufacturing business (OEM) across all company categories —with a primary focus on AC, MWO, and TV. Key Responsibilities Business Ownership: Accountable for sales, operations, and overall business articulation of third-party brands in the Home Appliances market. Financial Management: Lead cost assessments, margin analysis, and profitability evaluations across all business lines. Negotiations: Drive negotiations with suppliers, distributors, and clients, including brand representation agreements both domestically and internationally. Contracts: Manage contract structuring and negotiation to secure favorable terms and sustainable partnerships. New Business Development: Expand the portfolio into new categories and extensions, identifying and developing business opportunities. Market Analysis: Conduct deep analysis of market variables, distribution channels, supplier landscape, and growth opportunities to support “go-to-market” strategies and successful market entry. Project Leadership: Lead business kick-offs and cross-functional alignment for new initiatives.

Position Overview Responsible for leading market and product strategy, ensuring competitiveness and profitability across all business lines. Key Responsibilities Conduct trend and price analysis, market research, and competitive benchmarking to identify growth opportunities. Manage and optimize distribution channels, evaluating profitability and performance. Oversee the end-to-end product lifecycle: design, development, launches, and ongoing portfolio management. Prepare business cases and profitability assessments (costs, margins, ROI) for products, brands, and business lines. Identify and onboard new suppliers and products, fostering strong client and partner relationships. Lead negotiations with distributors and suppliers to secure favorable terms and enhance competitiveness. Deliver market research reports and strategic insights to guide business decisions.

Market research, stock control, product development, contact with suppliers. Corporative sales.