Daniel Ricciardo

Once a high-performance athlete, now… a high-performance founder and businessperson? I spent over a decade racing at the very top — 232 Formula 1 starts, 8 Grand Prix wins, 32 podiums, and countless memories made around the world. I lived and breathed the high-performance mindset, and now, I’ve taken that same energy off the track and into business. Today, I’m the Founder of Enchanté, my lifestyle apparel brand that I started as a creative outlet away from the racing that reflects my personality, a bit of cheekiness, and a reminder not to take yourself too seriously. When I wasn’t driving, I’ve always been so proud of my work as brand ambassador for companies that I genuinely believe in — bringing the same passion and positivity I carried throughout my racing career. For me, it’s always been about pushing the limits, backing myself, and enjoying the ride — whether that’s chasing podiums or building businesses.