Daniel Li 李濱

- Digital Banking - Intelligent & AI Banking - Digital Platform and Project Management - Personal Banking & Wealth Management Digitalisation - Digital Transformation, Digital First - Lean Agile - Value Stream Mapping - Data-Driven Decision Making - Customer & Employee Centric

- Manage Investment Platform which is one of DBS' main business platforms - Own and run common investment service projects - Implement regional wealth portfolio advisory framework across 6 countries: Singapore, Hong Kong, Taiwan, Indonesia, China & India - Develop and execute a blueprint for robust, scalable and cost effective investment product order management platforms - Digitize wealth management products, services and processes

- Implement regional wealth portfolio advisory framework across 6 countries: Singapore, Hong Kong, Taiwan, Indonesia, China & India - Develop and execute a blueprint for robust, scalable and cost effective investment product order management platforms - Digitize wealth management products, services and processes

As Managing Director & Head of Digital, Wealth Management Transformation Program at Standard Chartered Bank (SCB), my role is to transform and standardise digital platforms of wealth management for Private Banking and Retail Priority Banking. The process involves digitisation of wealth advice and transactions on digital channels, which includes internet, mobile and iPad-based workbench. I work with wealth management and retail banking users from 20+ countries and group team members from product, segments and channel management. I also deal with latest Wealth Management FinTech products and services which the bank wants to implement across geographies and business segments. Key Roles and Responsibilities • Work on multiple project streams involving business groups, technology & operations, sales channels, risk, legal & compliance • Oversee the digital work-streams of the program. The digital streams included: o Portfolio Performance Reporting for Relationship Managers and Customers o Automated Standard Portfolio (ASP, a.k.a. RoboAdvisor) o Deploying Triple A Plus (TAP) & Temenos Connect Internet Banking (TCIB) for Portfolio View, Investment Suitability, Advisory and Order Management. o Personalized Investment Ideas with IBM ODM engine to provide personalized advices and recommendations to clients. • Work closely with technology and operation (ITO) teams to deliver WM projects timely, with good quality and within business budget • Work closely with country/region WM product managers and sales channels for business requirements gathering • Collaborated with SCB technology teams and vendors (including Temenos, EY Consulting, Accenture, One Aston, Tech Mahindra, Sofgen, Nelson & Partners and Sypluse) to make sure the requirements were translated and implemented. • Successfully pilot launched Portfolio Performance Reporting Engine (for Hong Kong) and Personalized Investment Ideas application (for Singapore).

Work at Standard Chartered's Global Office - Group Wealth Management.  Formulated 5-year roadmap to digitize bank’s advisory and wealth transaction capabilities for Standard Chartered bank. Proposed and got top management team’s approval on investment envelop and digital agenda for 23 wealth management countries.  Worked with various stakeholders to prepare and firmed up detailed business requirements and proposition for key wealth digital projects such as robo-advisor, rule-based/AI-based digital tools for Relationship Managers, online mutual funds and online equities. Collaborated closely with region and country businesses to tightly manage delivery of key projects.  Built close relationship with relevant industry players, including IBM (Cognitive Computing), SigFig, Envestnet/Yodlee, Quantifeed, Accenture (Robo Advisory), MorningStar, AA Stock (Market Data Feed) and Aleph (Design Agency).  As Accountable Executive (AE), successfully launched Mobile Mutual Fund platform in China in 2016. Standard Chartered China was the 1st foreign bank to launch a mobile mutual fund platform in China, and the 1st bank to launch an online/mobile platform for both China (onshore) and QDII (offshore) mutual funds.  Within one year of launching China Mobile MF, 70% of SCB China mutual fund transactions were via this mobile platform. It generated revenue of more than US$6 million in 18 months.  The new service was awarded “2017 Outstanding Investment Service – Retail Clients” by Retail Banker International.

For offshore wealth management, online channel was the easiest and fastest way to bank. Digital Bank was the initiatives to have a pure online wealth management business.  Led a team of 10 people, Digital Bank was conceptualized and set up in Citibank Singapore. It was a full fledge digital banking business which catered for customers who preferred banking via digital channels and enjoyed preferential online rates.  Provided full suite of online capabilities for acquisition, servicing, transfers and payments, basic banking transactions and investment transactions (including Foreign Exchange, Dual Currency Investments, Mutual Funds and Equities). Explored the ideas of social investing and built prototype.  Partnered with Google (Search Engine), Arcade (Marketing & Design Agency) and 8 Securities Hong Kong  Was fully responsible of Digital Bank’s Profit & Loss and run it as a separate business line. Customers were from Asia Pacific, Europe and Middle East, including Indonesia, Greater China, Malaysia, Japan, the Philippines, UAE and Greece.  Within 2 years, around 50% of new customers were acquired via online. The business revenue was around US$10 million. Refer to URL below for details of online wealth business: http://www.ipb.citibank.com.sg/english/static/digital-bank.htm?lid=IPBENCBGDBMITLDigitalBank

eBuiness Director: online investment, usage and acquisition Decision Management Director: Data Analytics, Information Management & Campaign Management Highlight #1:  Led a team of up to 10 people in Citibank’s wealth management unit; built a powerful tool to vastly improve customer relationship management and enhance business sales management.  Capabilities included portfolio view and transaction history (of more than 15 years), customer investment performance, RM sales performance and management with daily tracking, customer contact management, customer profile, knowledge and experience, investment suitability, document deficiency tracking, offshore investment rules, Know-Your-Customer information, campaign management, and prospecting /customer acquisition.  As architect and designer of the application to oversee end-to-end process, from strategic planning, workshops, focused groups, user feedback to delivery and enhancement. The product evolved over 15 years, serving more than 200 wealth/relationship managers and more than 80,000 high net-worth clients.  Usage of the application resulted in increased RM productivity, improved customer service and staff morale and reduced business risk. The application was used as model for many Sales Management and CRM applications across Citi’s world-wide wealth management franchises.  Worked with Nucleus Software and Polaris Consulting & Services Highlight #2:  Set up a banking DataWarehouse in Citibank’s offshore wealth management unit as Project Sponsor.  Deployed Big Data Analytics and Data Mining tools, such as Oracle, SAS, IBM SPSS, and BusinessObjects.  Provided customer models for target marketing and analysis for management’s decision-making.  Worked with Teradata as key vendor and managed a large-scale Data Warehousing project to cover customer data and full range of products, including investment funds, foreign exchanges, bonds, options, etc.

Led eBusiness teams of up to 50 people in Citibank, provided end-to-end online experience to customers, from acquisition, engagement via eDM, online Chat, SMS, web seminar to investment product cross-selling leverage on internet data intelligence. o Online acquisitions and marketing of banking and investment accounts, credit cards and insurance o Offloading traditional banking channels such as branches, phone banking and direct mailers by marketing and promoting Internet usage, eStatement, alerting services, Mobile Banking/Payment and SMS Banking o P&L responsibility of Online Investment, including eBrokerage, eTreasury (Dual Currency Deposit, Time Deposit and FX trading) and eMutual Funds. o Website content management In 2009, Citibank Singapore was the 1st bank to launch a full suite of Mobile banking platform with transaction capabilities. The solution included Citi Mobile with Mobile Brokerage, and Citi Alerts with 2-way SMS banking. Refer to URL below for project details: http://www.citigroup.com/citi/news/2009/090824a.htm Worked closely with Google, AA Stock, SPH-AsiaOne, Hello Technology, Kony and AXS teams.

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