Daniel Mellado

Director of Sales and Marketing @ Secrets Papagayo Costa Rica

About

Always being proud of forming quality teams. Its about sharing the experience and coaching others. My past 20 years have been in the Luxury segment with focus in alliances with High-end travel partners, MICE and Destination Weddings . All inclusive luxury resorts, boutique hotels. Consortias, virtuoso, Signature, Ensemble, American Express Specialties: High-end luxury resorts, Coaching Sales colleagues, team work, Gourmet menu planning, Mice and Weddings. E-commerce, lead generation. Consortias. Experience with new hotel openings with 2 luxury resorts on the past 10 years. My past 2 jobs reaching revenue and GOP goals and always searching for higher responsabilities and escalating positions. Currently Regional corporate responsabilities

Country

Mexico

City

Playa del Carmen

Industry

Hospitality

Skill

Análisis de negocio, Liderazgo, Estrategia de ventas, Inglés hablado, Proceso de ventas, Director comercial, Comercial, Medios de comunicación social, Gestión de relaciones con clientes (CRM), Competencias transversales, Análisis financiero, Estrategia, Integración de equipos, Gestión de proyectos, Atención al cliente, Dirección comercial, Eficacia de ventas, Relaciones con los huéspedes, Liderazgo de equipos, Planificación de eventos

Experience

Director of Sales and Marketing

Secrets Papagayo Costa Rica

2026-3 - Present · 7 mos

Golfo de papagayo, guanacaste, Costa Rica

Director regional de ventas

Meliá Hotels International

2022-11 - 2026-3 · 3 yrs 5 mos

Mexico caribe

Regional Director for 4 hotels in the Mexican Caribbean plus another 2 opening in 2025.

Director de ventas y marketing Secrets Moxche Playa del Carmen y Secrets Impression Moxche

AMResorts

2021-4 - 2022-11 · 1 yr 8 mos

Playa del Carmen, Quintana Roo, México

New Development. opening Apr 2022. Achieved AAA 5 Diamond Award in the first yr. Second resort opening Nov 2022

Director of Sales and Marketing

AMResorts

2015-5 - 2021-3 · 5 yrs 11 mos

Akumal, Riviera Maya

Director of Sales & Marketing - Opening year . responsable of launching rates, strategies and marketing. New contracting with tour operators and launching of new web page. Hiring of sales and reservations staff . Adults only resort - 434 suites. achieved 110% Budget GOP in two straight years

Director of Sales & Marketing

AMResorts

2008-4 - 2015-4 · 7 yrs 1 mo

Tulum, Riviera Maya , Mexico

Director of sales & Marketing, also responsible for reservations, Groups, weddings and ecommerce departments. reached Budget on 2009 and achieved increase on the European Market by 30%. accountable for increasing YOY results through new segmentation and new business. increased sales department by 50 % in 3 years.

Director de Ventas

The Luxury Collection

2002 - 2008 · 6 yrs

Mérida, Yucatán, México

Director of sales, responsable of Sales, Groups , Reservations and weddings. Virtuoso, Luxury Travel, Ensemble. 5 Haciendas in mundo maya

SAles Manager

SHRW, LLC

1996-4 - 2002-3 · 6 yrs

Cancún, Quintana Roo, México

SAles Manager Tour and travel Sheraton Cancun Resort & TOwers

Gerente de ventas

Hotel Margarita Cancun

1993-3 - 1996-3 · 3 yrs 1 mo

Av Yaxchilan, Cancun

Sales director responsible for sales, Reservations, Front esk, banquets and groups

SAles Executive, SAles Manager, Reservations Manager, Front Desk Supervisor

Holiday Inn Centro Cancun

1989-12 - 1993-3 · 3 yrs 4 mos

Cancún y alrededores, México

Promoted 4 times in the same resort, during the transition from Calinda Hotels to Holiday Inn. (today Ramada). from Front desk to Reservations , to Sales. Achieved a Star of Tourism Award granted by Fonatur in 1992