daniel lagna

* Responsibilities: * Plan, coordinate and execute online sales operations consistent with the business strategy. * Develop, manage and distribute sales forecast and analysis to key stakeholders. * Ensure the merchandising of the site constantly reflects current trends and best practice. * Manage end-to-end customer journey, constantly performing analysis on customer engagement and satisfaction. * Build and maintain excellent relationships with external agencies and suppliers. * Review and work with development agency to optimize the site. Steer the development and growth to ensure the site is consistent with brand vision. * Develop and lead online marketing to raise brand awareness and encourage returning customers. * Manage onsite SEO. * Create and manage engaging content across the site, social, blog and email campaigns. * Lead, manage and develop ecommerce team.

* Online Merchandiser: * ⁃ Creating, uploading and managing our product catalogs and price books for two sites previously with Magento and more recently on Demandware. * ⁃ Merchandising of all products and categories on both sites to maximise sales. * ⁃ Reporting daily/weekly sales across the business. * ⁃ Using KPI’s to improve performance both on the sites and within the team. * ⁃ Managing both individual and team members performance and workload. * ⁃ Managing catalogs and price books for external market places such as Debenhams and Zalando. * ⁃ Knowledge of Neteven, used for the management of international market places.

* Online Content Assistant: * ⁃ Uploading new product to the site using Magento including copy for full product descriptions, product imagery and pricing. * ⁃ Creating and implementing content across all social media platforms: Facebook, Twitter, Instagram, Pinterest and Tumblr. This includes competitions, advertising promotions, regular daily posts and interacting with the 'Yumi community' ensuring all comments and messages are responded to. * ⁃ Writing all content for the Yumi blog featured on the site. * ⁃ Maintaining a high level of social awareness with regular reporting on followers, likes and interaction. * ⁃ Using Google analytics and Key Words to ensure content and copy is most relevant and achieving maximum results. * ⁃ Compiling weekly sales and best seller information and reporting to the rest of the business.

* eCcomerce Allocator: * ⁃ Allocations of new lines and replenishment for all web hosts using both RMIS and Ilevel retail systems. * ⁃ Track daily sales. * ⁃ Issue best and worst reports to the business. * ⁃ Action markdowns and re-prices. * ⁃ Liaise with warehouse and product team for shipments and deliveries of new product. * ⁃ Uploading of images and style content to web hosts. This includes information on garment tech and product descriptions. * ⁃ Plan and implement upload of life style images for all brands.

* Senior Allocator: * ⁃ Oversee allocations of new lines and replenishment to stores using both RMIS and Ilevel retail systems. * ⁃ Track daily sales and forecast week’s figures. * ⁃ Issue ‘best’ and ‘worst’ performance information to management. * Action markdowns and re-prices. * ⁃ Liaise with warehouse and product team for shipments and deliveries of new product. * ⁃ Conduct store visits and manage in store relationships – A big part of this role at Uttam London is to maintain a good relationship with the concession and store managers so as to have constant visibility of how each store looks, stock holding, and maintain figures. Visiting the stores is often needed to merchandise the fixtures and keep stores performing at a high level.