Daniel Lacoste, EMBA

• Defined a comprehensive 3–5-year growth roadmap to drive strategic development. • Identified new growth opportunities across products, markets, co-packing, and partnerships. • Optimized portfolio and trade investment through rigorous revenue growth management (RGM) strategies. • Supported innovation projects with strategic analyses to enhance market positioning.

EBITDA growth of +60% in 5 years through revenue optimization and disciplined investment control. +$30M sales growth in a stagnant market, capturing +3 pts category share and driving 77% of branded sliced bread category growth. Reduced fresh product waste by 47%, improving efficiency and sustainability. Built and maintained strategic partnerships with media suppliers and retailers. 6 consecutive years without budget overruns, ensuring financial discipline. Successfully led leadership transitions across Sales, Distribution & Marketing while strengthening the team with high-caliber talent. Designed and executed innovative, high-impact media campaigns (bus, metro, TikTok, etc.) that significantly boosted brand visibility. Mobilized a multidisciplinary innovation team that: Delivered 4 product innovations in one year Implemented a new Stage-Gate innovation process Prepared a breakthrough launch into a new category Launched 3 products exceeding $1M in sales, one per product line (vs. only 12% of sliced breads typically achieving this level). Drove exceptional consumer engagement: 100,000 average engagements per campaign (industry avg: 30K) Grew social community from 90,451 to 111,143 followers Earned recognition as Quebec’s most loved bread brand (Léger survey).

• Established strategies for profitable organic growth in Retail and Food Service divisions. • Coached the National Major Accounts Team and brokers to enhance sales performance. • Developed annual sales plans and Go to Market strategies to drive business success. • Managed sales forecasts, inventory, and cost analysis for freight to optimize operations.

• Delivered Net Sales and Gross Margin plans for Metro Quebec, ensuring alignment with corporate objectives. • Supported the Metro Ontario Key Account Manager to strengthen partnerships and drive growth. • Acted as a coach and mentor for new Business Development Managers and high-potential team members. • Led negotiations with Metro Procurement to secure favorable terms and conditions.

• Managed business development initiatives for Metro Procurement across Metro and Super C banners. • Recognized as a 2012 Circle of Excellence winner for exemplifying ConAgra’s core values: Simplicity, Accountability, and Collaboration. • Contributed to the success of the award-winning Key Account team in Canada for two consecutive years.

• Led a high-performing sales team recognized as the 2005 President Award winner for excellence in sales across Canada. • Achieved the title of District Sales Leader of the Year in 2006 for the Quebec South Zone, demonstrating exceptional leadership and strategic planning. • Developed and implemented effective sales strategies to drive growth and enhance team performance in a competitive market.

Unique in its kind, this certification is offered in partnership with Concordia University’s John Molson School of Business. It was designed in collaboration with University professors and accomplished business executives who are also the program facilitators. The curriculum of this certification aims at shaping successful leaders to become champions of change, to manage conflict effectively, to mobilize their teams with managerial courage and to overcome their company’s specific challenges. Resulting of an agreement between the Institute and CoachingOurselves, the Certification in leadership and management includes an approach developed by Phil Lenir and Professor Henry Mintzberg. The latter is often cited among the world’s greatest thinkers in the field of management. This approach aims to promote rich discussions and to share knowledge and ideas between participants.