Daniel Kawano

👉 Responsible for Gaming Products and Marketing strategies for Brazilian Market, including Laptops, Smartphones and Gaming Handhelds 👉 Develop strategies for new products introduction 👉 Marketing activities to increase ASUS Gaming brand awareness 👉 Manage partnerships with main components partners (Intel, AMD, NVidia and Game Developers) 👉 Develop Community Management and Content creation strategy to enhance ASUS Gaming fanbase Main achievements ✅ Develop 3 years plan to start Gaming Laptop business in Brazil. After 2 years, we have increased in more than 200% the production and sales volume, gathering 2 digit Market Share ✅ Develop product line-up that fulfill users' demand for gaming products, not only focused in entry level models, but also very high end models, including the most expensive models in brazilian market ✅ Develop activities focused on consideration and conversion working in partnership with KOLs focused on the sales midfunnel. With this strategy, we could triple the sales on eShop year over year ✅ Develop marketing activities to raise gaming smartphone brand awareness and product value. Those activities have included product sales activities, influencers marketing and eSports. After 3 years, we could triple the weekly sellout without price promotions

👉 Responsible for Marketing and Comms in Brazilian market 👉 Develop strategic marketing activities for Game developers without branch in Brazil 👉 Manage relationship with tech and gaming influencers 👉 Manage eSports Team (Team Coda Solid), mainly on marketing activities and content creation 👉 Develop eSports program to connect the company with gaming communities Main achievements ✅ Develop Marketing actions to promote Call of Duty Mobile in-game credit sales. In 3 months activities, we had reached 40% of sales share ✅ Develop and execute marketing plan for chinese game developers to introduce their products in brazilian market ✅ Leverage eSports program in Brazil, covering some important mobile games (Call of Duty and Mobile Legends), developing the ecossystem in our market ✅ Manage an eSports team (Team Coda Solid in Free Fire) focusing on increase the brand awareness in the most popular mobile game in Brazil. The main focus were marketing activities development and content creation, to raise the team engagement with the community

👉 Responsible for communications in Brazil, handling corporate and product communications 👉 Relationship management with endemic and non-endemic outlets, digital influencers and business partners 👉 Development of amazing events and experiences for the audience, connecting the products and leverage the brand awareness 👉 Licensing deals development generating good business results and increase brand exposure in brazilian market 👉 Connect endemic and non-endemic brands with our products thru Biz Dev deals, generating results for both sides Main achievements ✅ Develop PR Activities to leverage one of Blizzard's new title, securing several organic content and increasing the number of pre-registrations, highlighting Brazil in the Top 5 regions in the world ✅ Increase the number of World of Warcraft subscribers in the regions thru PR and Marketing activities. In order to announce the new subsctiption plans in local currency, we have created a PR Plan involving press to mitigate possible backlash from the community and I could develop a Marketing plan involving pro-players from other games, helping us to maximize our results ✅ Marketing and PR plans to leverage local and international events such as BlizzCon and eSports tournaments. ✅ Develop actions involving business partners (Endemic and Non-Endemic companies) and strategic partnerships with content providers such as Cartoon Network and Turma da Mônica

👉 Education and Corporate Business channels development, deploying products that fits on those segments 👉 Solution partners management focused in Education 👉 Mobile Products development, including Tablets and Laptops 👉 Focus on P/L Analysis and Price Management using scenarios and business models 👉 Business and Market Intelligence, in order to provide strategic informations 👉 Direct Sales Process management, including eCommerce implementation and Corporate Sales 👉 Partnership and Alliances 👉 Team Management to develop new sales channels Main Achievements ✅ Responsible for B2B strategy in the company, including Government, Education and Corporate Business. During this period, I could develop a deal with Rio 2016 Olympic Committe, securing Corporate Laptop sales to attend this customer. Also, I've developed a deal with one of most important Technology company in Brazil, focused in a new laptop formfactor ✅ eCommerce initiative implementation, keeping +30% profitability, when compared to other channels in the first 3 months. ✅ Corporate sales channel development, resulting more than BRL 3 million in sales in the first 3 months ✅ Marketing actions development focused in new concept products, such as ultrabook, 2-in-1 and convertibles. For that challenge, I could secure some important partnerships with main IT components suppliers in the market ✅ Streamline P/L analysis processes inside the company, by deploying tools to help and support Data extraction and analysis.

👉 Responsible for Monitor Business, including traditional monitors and multifunctional monitors. 👉 Product Management, including Product Lifecycle, Line-up definition, Product Positioning, Price Management and P/L analysis. 👉 Pricing structure analysis, including taxes and logistics costs to increase profitability 👉 Partnership with Sales team to develop sales channels in Retail, Distribution and B2B segments 👉 Direct sell out planning with customers, generating demand thru Trade Marketing and Marketing activities 👉 Multitask team management focused on supply chain optimization, inventory management and results maximization. Main achievements ✅ Responsible for increase Monitor TV sales in the company, by adding value to the product. As result, the strategy secured 2-digit profit for 6 months and 85% of market share in the segment. Also, the product internally rivaled with traditional TV ✅ Recognition award for results on Monitor sales and increase the factory production for 2 quarters in a row, turning Brazil one of the main markets for this product in the world for the company

👉 Responsible for TV category, including CRT, LCD, LED LCD and Plasma 👉 Responsible for Marketing activities for this category, including ATL and BTL planning 👉 Product, sales and inventory management and P/L Analysis 👉 PR Strategy and Planning 👉 Market Intelligence Main achievements ✅ Marketing actions development focused on sell out those generate a ROI of 110% ✅ Achieve 120% more activities for sell out generation, advertisiment and marketing and spend 90% of 2009 and 2010 Budget for this category by using different tools to increase brand awareness ✅ Manage the main activity for 2010 (related with a soccer superstar), making the ATL and BTL plan for this. As a result, the Brand Awareness increase more 100% according to research made after the campaign ✅ Create alternative ways to promote the product. This action allowed to reduce 20% the costs in average ✅ Together with Sales Dept., the sales plan was designed to attend some dealers and I was responsible for make sales plan and marketing plan. In 2010, we execute 100% of both plan and in some dealers we reached #1 or #2 position in importance and sell out level ✅ Responsible for PR strategy in this category. As the result, we increased 50% the PR activity, increase the relationship with main technology channels by making continuous meetings, and the brand awareness among the channels ✅ Responsible for Web Strategy, by focusing on Social Networks and New tecnologies for advetisiment on Internet. In Social Networks, during 2 years, I was the main contact in the most important AV discussion forum. As a result, our brand awareness increased and sell out were greatly affected by this. Also, I´ve plan to start actions on Facebook, and with this, Brazil was the first subsidiary in Latin America to have an fanpage on Facebook for this category. Finally, I´ve plan and execute the introduction an Iphone App to promote 3D in Brazil.