daniel haque

My role as a consultant to Michelin's Global Digital Team involved defining the global digital strategy for the Passenger Car product line, developing a roadmap for its implementation and vendor and partner selection. During this time I was based in Clermont-Ferrand at Michelin's head office.

At Equancy I created and led the Digital Solutions department, which grew quickly to 10 consultants. We focused on helping our clients in defining their needs for digital and CRM solutions, and in executing successful projets to deploy them. Our clients included Disneyland Paris, Infiniti Europe and Global, Kia/Hyundai, SNCF, Accor Group Data and measurement was also a critical component in our clients' success and we developed measurement and KPI frameworks, BI Tools and automated reporting for Nissan, Disney, KIA and other manufacturers.

I was invited by StayinFront to move to Singapore in order to build a team of Professional Services consultants tasked with ensuring customer satisfaction and ultimately to develop further revenue from these clients. Our main clients were regional entities of large players in the pharmaceutical (GSK, Sanofi, Bayer, AstraZeneca) and FMCG (Asia Pacific Breweries, Lanier) sectors, with managed and on-premise SFA solutions provided to several thousand users across eight countries. I was responsible for the recruitment and management of the team which in 2006 consisted of ten consultants and three quality managers.

In this role I have led a transformation of Michelin's ability to deliver digital experiences to consumers. Reporting directly to Michelin's CDO based in the US, I have founded and developed Michelin's B2C Digital Factory in Lyon, France. In parallel to the implementation and deployment of a global web platform (based on Adobe Experience Manager) powering more than 100 websites globally, my team has also grown into a 25 person, agile "internal agency", with a multi-million euro budget, delivering right-sized solutions to the business in record time. Content syndication, UGC, chatbots, personalisation and web-to-store are our recent areas of focus. We have also developed expertise in the analysis and understanding of consumer experience; we collect data from multiple sources, conduct studies and work with markets to continually optimise consumer journeys, on- and off-line conversion and ROI.

At Nissan Europe I was responsible for the design, deployment and operation of the B2C digital marketing platform across 26 countries, including a sophisticated e-CRM programme. I was also responsible for the design, management and delivery of an online ordering facility for Nissan’s supercar, the GT-R, a European first. Subsequently, I led the integration of on-board vehicle telematics data and remote control functions into Nissan's website and mobile applications for Nissan’s first electric vehicle, the LEAF. I collaborated closely with other Nissan departments to ensure effective and innovative representation of the brand online; Product Marketing, Fleet, Used Cars, Aftersales, Customer Loyalty, Research and Development etc.

My first role was in the Professional Services department of a fast-growing New Zealand-based startup. I quickly became lead consultant across all phases of several major CRM and SFA projects in a variety of sectors.

In this role I was responsible for the deployment of an all-new SFA solution to our key clients. I was a 'bridge' between client implementation and the technical teams and frequently found myself debugging C++ code on client sites in Europe and in Asia and working closely with R&D in New Zealand during the night in order to deploy our projects successfully. I was also responsible for the creation and delivery of training courses for clients and employees.

Senior Scholarship 2002 Senior Prize 2001