Daniel Gyovai

Senior Marketing Manager

About

Digital Marketing Specialist with 10+ years of experience in designing and implementing digital marketing strategies that drive customer engagement, increase web traffic, and boost conversion rates. Designed and implemented performance marketing campaigns for the U.S. market (promoting 13 locations across 11 major U.S. cities), managing a six-figure (USD) annual budget. Specializing in developing and managing online marketing campaigns, inbound marketing channels, and corporate blogs; creating e-mail marketing strategies; effectively coordinating internal and external marketing stakeholders; building multi-layered full-funnel (TOFU/MOFU/BOFU) B2C and B2B campaigns; and improving customer acquisition efficiency. 2+ years of hands-on experience in AI large language models (LLMs), generative AI image/video tools, and AI prompt engineering. Fluent in English, with 10+ years of experience in translating, interpreting, and communicating in multinational settings.

Country

Hungary

City

Budapest

Industry

Marketing & Advertising

Skill

Direct Mail Marketing, B2B Marketing, Prompt Engineering, Interpreting, Localization, German, French, Content Management, Search Engine Marketing (SEM), Marketing Analytics, Programmatic Media Buying, Marketing Automation, Lead Generation, Email Marketing, Pay Per Click (PPC), Content Marketing, Content Strategy, Event Planning, Marketing Strategy, Online Advertising

Experience

Senior Marketing Manager

PanIQ Franchising LLC

2025 - 2025

• Led multi-location digital marketing for the U.S. market, promoting 13 PanIQ locations to American audiences across 11 major U.S. cities (localization, city-level strategy, stakeholder coordination). • Managed a six-figure (USD) annual marketing budget across core performance channels (primarily Google Ads + Meta), with a focus on scalable acquisition and ROI-driven spend allocation. • Optimized existing Google Search and Meta campaigns, reducing customer acquisition costs by ~10%, expanded reach by launching B2B campaigns, and built multi-layered full-funnel funnels beyond prior BOFU-only setup.

Marketing and Business Development Manager

CECZ Ltd.

2024 - 2024

Budapest, Hungary

• Reduced cost per lead by 21% YoY and improved lead quality via integrated SEO content, social media, email automation (Mailchimp) and PPC (Google/Meta). • Led multi-channel marketing for international B2B events (SEO, social, email, PPC), driving 57% YoY visitor growth. • Coordinated bilingual (EN/HU) content and stakeholders, aligning internal teams and external vendors (web/dev/design/video).

Senior Account Manager

Nitro Communications Ltd.

2023 - 2023

Budapest, Hungary

• Managed multi-industry accounts across tourism, hospitality, agriculture, and B2B SaaS sectors, coordinating stakeholders and delivering integrated digital campaigns • Built full-funnel strategies (SEO, PPC, social, email automation) • Implemented CRM workflows and marketing automation to nurture B2C travelers and B2B service partners, increasing qualified leads by 18% • Optimized Google Ads and Meta campaigns for seasonal tourism promotions and hospitality offers, reducing cost-per-acquisition by 23% while maintaining conversion quality • Tracked campaign performance and presented data-driven insights to clients, demonstrating ROI improvements and engagement growth

Online Marketing Manager

Zepter International (official page)

2015 - 2022 · 7 yrs

Budapest, Hungary

• Built and optimized inbound marketing funnels (PPC, landing pages, segmented email flows) to increase qualified leads and sales conversion. • Managed cross-channel customer acquisition (Google Ads, Meta, SEO) to grow traffic while maintaining ROI. • Owned webpage conversion optimization and analytics (GA4) and coordinated with sales/e-commerce/IT and external agencies.

Freelance translator/interpreter (ENG-HUN)

Self Employed

2010 - 2015 · 5 yrs

Budapest, Hungary

• Provided freelance translation and interpretation services between English and Hungarian for corporate clients across various industries. • Translated technical documentation, marketing materials, and website content while ensuring accuracy, consistency, and cultural nuances. • Delivered consecutive and simultaneous interpretation at business meetings and events, enabling clear communication between Hungarian- and English-speaking stakeholders. • Managed translation projects independently, meeting deadlines and maintaining high-quality standards.