Daniel Frendegard

In 2026, I was appointed VD / GM of SK Tes in Sweden, with responsibility for driving growth and transformation across the Swedish and broader Nordic markets. My focus is to lead the regional strategy for SK tes, as part of SK Group in South Korea, one of the world’s leading Fortune 500 companies (ranked #107). This with a clear mandate: strengthen our leadership in IT asset disposition (ITAD) while expanding into adjacent sectors aligned with sustainability and digital infrastructure. ITAD is our most critical and high-impact business area where we deliver secure, circular, and scalable solutions for the decommissioning and lifecycle management of IT hardware across enterprise, public sector, and hyperscale environments. From data destruction to value recovery, we support Nordic clients in meeting both regulatory and ESG requirements while unlocking financial value. We also operate through a number of global agreements with major international partners, including companies such as BMW, Electrolux, and others, ensuring unified, compliant, and high-quality ITAD delivery across markets. Backed by a strong structure and a global industrial platform, we are also investing in growth areas such as EV technology, battery reuse and recycling, and clean energy systems, all tightly aligned with our Nordic sustainability priorities and the EU’s green transition agenda. My role is centered on building local partnerships, expanding market share, and delivering profitable, responsible growth in one of Europe’s most forward-leaning regions. With a highly skilled team and long-term strategic backing, SK Tes is positioned to lead the way in circular tech and sustainable asset management across the Nordics.

At Ingram Micro, I held a dual role combining vendor management and business development across the Nordic region. As Apple Business Manager, I was responsible for driving sales, channel development, and lifecycle services initiatives for Apple. I managed purchasing, stock levels, and sales generation, while initiating marketing initiatives and reseller profiling. I also led projects focused on the circular economy, highlighting our local progress to Apple EMEA. These initiatives included working with Lifecycle Services such as Asset Management and Employee Choice Programs, ESG and financial services, as well as creating bundled solutions with financing, hardware, and accessories. This approach not only supported sustainability and optimized product lifecycles but also resulted in compressed refresh cycles, higher attach rates for services and accessories, and a stronger overall commitment from the Channel In parallel, I acted as Business Development Manager for Dell and Lenovo, where I successfully implemented Employee Choice Programs Asset Management for Dell and drove Business Improvement Programs BIP for the PC category, focusing on sustainable growth and operational efficiency.

In my role as Manager of Nordic Vendor Engagement & ITAD/Lifecycle Services at Ingram Micro, I serve as a crucial liaison between vendors and our organization. I provide specialized consultative services, implementing and driving vendor programs, marketing strategies, and training initiatives. My responsibilities include reviewing and negotiating vendor contracts while effectively communicating with partners. I lead professionals and support associates in the Nordics, focusing on enhancing Ingram Micro's vendor portfolio across the Nordic region. I am responsible for vendor engagement with key partners such as Hewlett Packard (HP), Dell Technologies (DELL), Lenovo, and Samsung, covering PC, Display, Print & Supplies. My role emphasizes performance management of Vendor & Services P&L, both regionally and within individual countries. The focus has been on building a strong supplier portfolio while creating value for the channel in key areas such as AI, Copilot, and sustainability. I prioritize building and maintaining strategic relationships with key decision-makers among our partners, vendors, suppliers, and major customers, fostering trust and understanding of their industries and business priorities.

In my role as Senior Vendor Manager at Ingram Micro, I led the sales and distribution strategy for Apple Authorized Products across key European markets, including Germany, France, the UK, Denmark, Sweden, Austria, and Spain. I oversaw local Apple Business Units, managed purchasing and stock levels, drove sales growth, and initiated impactful marketing initiatives. As the Apple Business Manager for the EMEA region, I was responsible for the distribution of Apple Authorized Products with a budget in the two-digit billion range. I structured distribution in collaboration with Apple EMEA HQ in London and prospective partners within the ecosystem, defining and executing solution strategies that drove mutual customer value and business growth. My role involved managing partner executive relationships, acting as a strategic advisor to maximize partnership potential, and expanding the understanding of our partnerships among both internal and external stakeholders. In addition to driving sales and distribution, I worked extensively with Lifecycle Services, IT Asset Disposition (ITAD), Trade-in and Buyback programs, as well as financial solution integration into platform initiatives that enabled partners and end customers to optimize asset management, unlock new revenue streams, and drive sustainable growth. I also helped define and improve Apple programs based on regional needs and strategic partner feedback, working closely with cross-functional teams—including Product, Sales, Services, Marketing (BI campaigns), Finance, and Legal & Vendor Contract Negotiations—to deliver end-to-end value through partnerships and enhance visibility of our impact across European markets.

As Apple Business Manager for Sweden / Nordics, I was responsible for the sales and support of Apple Authorized Products at the country level for Channel Sales (Distribution). My strategic oversight extended to the Nordic region, encompassing Sweden, Norway, Denmark, and Finland, I managed purchasing, stock levels, and sales generation, while initiating marketing initiatives and reseller profiling. My efforts contributed to a remarkable increase in Apple’s growth, approximately 100% over three years, positioning Ingram Micro as the market leader in the region. I also led projects focused on the circular economy, highlighting our local progress to Apple EMEA. These initiatives included working with Lifecycle Services such as Asset Management and Employee Choice Programs, ITAD Trade-in and Buyback Programs, and financial services, as well as creating bundled solutions with financing, hardware, and accessories. This approach not only supported sustainability and optimized product lifecycles but also resulted in compressed refresh cycles, higher attach rates for services and accessories, and a stronger overall commitment within the SMB sales channel

In my role as Outbound Sales Manager for Ingram Micro's Swedish Apple division, I oversaw outbound sales efforts targeting both Enterprise and SMB markets, managing a portfolio valued at $100 million. I ensured that all Apple and Ingram Micro products and services met brand standards and were consistently updated to reflect the latest segment-specific information and activities. I led outbound sales teams of 20-40 individuals and coordinated with developer and supplier groups of up to 20 members. My focus was on developing sales and marketing concepts (Implementing strategies for Omni channel Retail / E-tail concepts) aligned with Apple’s strategy, working closely with retailers, e-tailers, and B2B partners, including Dustin, Advania, and Apple Premium Resellers like Macforum, Macsupport, Kullander, and Digital Inn. A highlight of my tenure was delivering a game-changing iOS Native concept in 2016 tailored for the Swedish B2B segment within the Mobility sector and a Retail as a service concept 2017. I was proud to be a contributing member of the Ingram Micro Apple team, driving significant growth and innovation in the market.

Recognized as one of the Top 49 most influential individuals globally in the field of Supply Chain with world’s largest manufacturer in the IT and Consumer Electronics industry. OTR Global LLC is an investment advisor with relationship with largest mutual funds and hedge funds in the industry.

As a Co-Founder and Sales Director for Racing Shield, I was instrumental in creating marketing and sales opportunities with our retail, channel, and distribution partners within EMEA. I spearheaded events and sales activations, developing traffic-driving initiatives that leveraged digital, social media, traditional media, and event channels. My role included managing supplier relationships, negotiating pricing, ensuring product quality, and overseeing distributions strategy and logistics. I planned and attended trade shows, engaging with key retailers, channels, and distributors to explore marketing and sales opportunities. I also created sales programs and marketing initiatives tailored for Racing Shield retailers and distributors. In addition, I played a pivotal role in the development of our product lines, including Racing Shield screen protectors and Richmond & Finch smartphone cases. I collaborated with sales representatives to maximize retail opportunities and assisted in educating key accounts on our products.

As a co-founder of F1resa.se, together with Magnus Petersson and Daniel Heinmert, I was instrumental in building Sweden’s leading Online Travel Agency (OTA) specializing in Formula 1 travel and events worldwide. Operating between 2010 and 2015, the company offered a comprehensive range of services, including: • Bus Tours: Group travel to major Formula 1 destinations. • Flight & Hotel Packages: Tailored solutions combining flights and premium accommodation for fans and corporate clients. • Specialized Travel: Custom-designed experiences, including exclusive partnerships with private jet operators, as well as organizing conferences, training sessions, and workshops for businesses and enthusiasts. F1resa.se became renowned for its unwavering dedication to motorsport. Notable achievements included: • Developing a talent program that empowered young motorsport enthusiasts to network with industry professionals and business leaders. • Partnering with prominent motorsport profiles from Formula 1 teams like Ferrari, series such as Porsche Carrera Cup, and leading manufacturers like Koenigsegg. During its peak years, F1resa.se established itself as the largest provider in its segment, delivering innovative and unique experiences for motorsport fans and professionals. Clients as Modern Times Group (MTG), Vida, Advania, Löfbergs Lila, Dustin Group and Samsung.

In my role as an Apple Solution Expert Education at Advania / Caperio, I was dedicated to developing and implementing school concepts (K12) while promoting Apple solutions to both municipal and independent schools. As Project Leader for K12 Sales, I managed various initiatives, including the successful implementation of the "1:1 project" in both municipal and private schools. This was later to become Advania Skolpartner I organized conference trips abroad, engaging hundreds of participants to enhance collaboration and knowledge sharing. My responsibilities extended to delivering tailored services and products for the education sector, notably launching the "Förskoleappen", which achieved significant recognition, ranking as the number 2 app in the Apple Education sector in 2020. In addition to project management, I focused on marketing and sales strategies, ensuring effective customer communication through web, email, and events. I specialized in advanced solution sales and public sector procurement, driving impactful results within the education landscape.

As a Key Account Manager Education at Apple Premium Reseller Digital Inn, I was focused on operating and developing K12 school concepts, promoting Apple solutions to both municipal and independent schools. My role as a certified Apple Solution Expert Education allowed me to effectively drive sales and implementation of innovative educational technologies. I managed project initiatives, including the successful rollout of the "1:1 project" in both municipal and private schools. Additionally, I organized conference trips abroad, engaging hundreds of participants to foster collaboration and share best practices. My responsibilities included delivering tailored services and products for the education sector, along with executing marketing strategies. I maintained customer communication through various channels, including web, email, and events, while specializing in advanced solution sales and public sector procurement to meet the unique needs of educational institutions.

While Pursuing Economics Studies During my time as a motoring journalist at Swepress, I combined my passion for cars My responsibilities included: • Test-driving and reviewing new car models, delivering in-depth and engaging articles for a local audience. • Covering industry events, including exclusive opportunities to attend new vehicle launches and premieres. This role allowed me to develop strong analytical and writing skills while gaining first-hand insights into the automotive industry, enhancing my ability to communicate technical details and industry trends to readers in an accessible and compelling manner.

Part of a two-person team promoting Apple products to students in collaboration with Mecenat. Organized marketing campaigns and activities, also working with brands like Nike. Achieved the fastest-growing campus in Sweden for Apple engagement.

Led a team of six in conducting a market analysis on the reception of Länsförsäkringar’s “Återbäring” campaign, which focused on returning surplus to customer-owners. Oversaw the project from planning to execution, delivering insights on customer perceptions and campaign effectiveness.

I hold a comprehensive university education in business, marketing, and management from Linnaeus University, where I developed a deep understanding of strategic marketing, sales management, and brand development. My studies encompassed diverse subjects, including market analysis, marketing research, marketing communication, organizational theory, microeconomics, cost accounting, and practical web design. Additionally, I gained expertise in relationship and service marketing, accounting and budgeting, and business administration. Guided by distinguished educators such as Associate Professor Thomas Nilsson, Peter Caesar, and Stig G. Johansson, I cultivated a strong analytical mindset, a strategic approach to problem-solving, and the ability to translate market insights into actionable business strategies. My education also strengthened my skills in communication, teamwork, and creative problem-solving, equipping me to drive growth and innovation in dynamic business environments.

The course focuses on critical perspectives on contemporary law enforcement, social mobilization, pathways out of crime, and current and alternative practices within corrections. Topics such as power, formal and informal control, and implications for both contemporary and future social work are explored throughout the course. Special emphasis is placed on deepening students' ability to make independent, critical, ethical, and scientifically grounded judgments in professional social work.