daniel easton

Directly lead and support the mission and vision of FEE through identifying new target audiences, strategies, and tactics. Develop marketing plans with specific objectives across different channels and segments. Lead the execution of marketing programs from start to finish, contribute to analytics reporting, and collaborate across the FEE team to achieve results. Support seminars and the annual FEEcon held each year in Atlanta, GA.

* Developed and executed the new Concierge amenity at Atlantic Station. Recruited and trained a skilled group of Concierge Representatives who are tasked with developing client relationships on property and off as well as lead Hospitality training for all contractors and employees of the management groups for the property. * Lead the planning and implementation of 300+ events that take place at Atlantic Station each year. * Focus on flawless seasonal, regular programming while developing new programs that extend the brand and enhance the guest experience at the center. * Spearhead retailer relationship building through partnering with tenants so Atlantic Station programs and events support and increase foot traffic and sales.

Managed event teams in flawless execution of private events. Notable events included the Coca-Cola Company's 125th Anniversary Celebration and directing food and beverage services for the production of "Peter Pan" at World of Coca-Cola.

Managed the recruiting, training and development of all Guest Relations Ambassadors at the original World of Coca-Cola location. Focused on delivering unparalleled guest and brand experiences to approximately 1 million guests per year. Fostered relationships with catering representatives in the new, evening event program. Major achievements and contributions include: ▫Facilitated private, VIP customer and client tours through coordinated efforts with corporate office. ▫Collaborated with bottling partners to create the Taste of Knowledge student tour program. This educational tour hosted over 5,000 Atlanta students. ▫Managed a variety of consumer event programs including: “Coke on Ice” skating rink activation and “Holiday Highlights” – a tree lighting and holiday experience.

Responsible for maximizing operating effectiveness and maximizing attendance at the World of Coca-Cola. Major achievements and contributions include: ▫Selected as a member of the project team for the new World of Coca-Cola with responsibility for the creation of Standard Operating Procedures for the facility and developing new training and on-boarding initiatives for over 100 new employees. ▫Special project work with E-commerce operations during the launch of Coca-ColaStore.com. Ensured a smooth transition to new, third party operating vendors and implemented the first on-line store promotional program to internal Company associates. ▫Managed facility and maintenance functions and budgets with contracted facilities partners with a focus on outstanding “Show Quality.” ▫Created and approved print collateral and tour materials for World of Coca-Cola. ▫Oversaw all content and development of the World of Coca-Cola website. Continued to manage updates and enhancements as the organization transitioned to the new facility.