Daniel Duffy

Function as the agency's lead programmatic trader, holding full strategic and financial ownership over a 20+ client book of business. Set investment strategy, architect media plans, and determine budget allocation for every account — then execute and optimize those dollars across Cadent's DSP with direct accountability for performance outcomes. Operate as the senior decision-maker across the programmatic trading function, serving as the go-to authority on how client capital is structured, deployed, and delivered.

Served as the senior programmatic authority for LG Electronics, owning the full investment function across 15+ accounts and multiple business units with multimillion dollar budgets across DV360, The Trade Desk, Amazon DSP, and additional platforms. Architected and led full-funnel campaign strategy spanning CTV, online video, display, native, audio, and high-impact formats, with executive-level accountability for audience strategy, optimization, and performance outcomes tied to PDP traffic, ROAS, and conversion. Drove high-stakes partner negotiations with premium publishers including Hulu, Fox, Prime Video, Paramount, Magnite, Kargo, LG Ads, MIQ etc. Established the operational standards and investment frameworks that defined how programmatic was practiced across the agency. Built and developed the team beneath, elevating junior talent and raising the agency's overall programmatic capability.

Held senior leadership over digital media activation and partnerships across a multi-account portfolio, setting strategic direction and driving operational excellence across programmatic CTV, video, search, retail media, OOH, and emerging channels. Owned full investment governance — budgets, pacing, financial controls, spend accuracy, billing integrity, and cross-channel alignment — serving as the ultimate point of accountability across all active investments. Functioned as the senior client advisor and escalation authority, making high-level investment decisions, uncovering non-traditional partnership opportunities, and delivering more efficient and scalable media growth across the portfolio.

Led digital investment and upfront and scatter negotiations across high-value partnerships for Merck, spanning both HCP and DTC accounts across the pharmaceutical portfolio. Owned the full investment cycle — evaluating partner proposals, securing competitive pricing, structuring buys, and maintaining accountability for delivery, pacing, and billing reconciliation from launch through close. Made budget allocation decisions grounded in audience intelligence and client objectives while mentoring junior negotiators and raising the standard of investment documentation and execution across the team.