Daniel Collins
Founder and Brand Director @ Forest Spa Finland
About
Founder and brand Director of Skincare and Wellness brand Forest Spa Finland, a super-natural, sustainable, holistic skin-wellness brand powered by Nordic forest plant extracts, to both counteract and protect against the effects of stress on the skin. With over 30 experience in the global beauty industry across retail sales, education, operations and consumer experience I decided to apply my skills and consumer insights from years of working in the UK, EMEA and Asia Pacific to create a product and brand that intersects beauty and wellness. After three years researching the world’s most remarkable resilience-supporting adaptogens, my search returned me, rather poetically, to my husband’s homeland: a place where we and our family and friends already spent time resting and replenishing every year to counteract the negative effects of our high-stress lifestyles – Finland. I created Forest Spa Finland with a mission to provide consumers with a daily dose of restorative wellness from Nordic nature and help to combat the impact of daily stress on their skin and bodies.
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United Kingdom
Cosmetics
Leadership, Team Management, People Development, Communication Skills, Strategic Planning, Strategy Execution, Field Development, Executive Coaching, Presentation Coaching, Adult Learning Methodologies, Creative Writing, Cosmetics, Beauty Industry, Skin Care, Fragrance, Fashion, Merchandising, Sales, Brand Management, Luxury Goods
Experience

Retail Development Consultant
Daniel Collins Retail Development
London, United Kingdom
Offering international retail expertise in the beauty / heath sectors including sales and distribution, education, operations, consumer acquisition and experience, retail marketing and retail eventing. I work with small brands and start ups on branding and retail development, leadership consulting and brand strategy. I have a wealth of experience across global markets inc the UK, APAC and EMEA, different retail environments, digital education and brand community building. Current projects include launching a premium Nordic health supplement brand internationally, providing project management support for ACDL - a global digital training agency, as well as providing retail development services for a group of Scandinavian lifestyle brands in the UK.
Daniel Collins's Contact Information
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