Daniel Chong

• Managed the content calendar and editorial strategy for the official ZWCAD WeChat public account and website, aligning topics with marketing goals and user search behaviour. • Produced compelling long-form content and technical explainer articles, driving brand authority; top-performing article reached over 20,000 views and was shared 1,000+ times. • Regularly reviewed performance analytics across WeChat KPIs, including open rates, shares, clicks, and follower trends; adjusted content direction and writing tone to improve retention and engagement. • Designed lead generation funnels in collaboration with the sales and customer success teams, refining CTAs and landing page hooks to reflect user pain points; resulted in 1,000+ marketing-qualified • Co-developed promotional campaigns, overseeing channel mix (WeChat, email), messaging frameworks, and engagement timelines to maximize impact and minimize ad spend waste.

• Led the end-to-end operation of over 3,000 WeChat community groups, collectively reaching 170,000+ users; implemented tiered user segmentation and interaction strategies to improve lifecycle engagement and retention. • Developed group-based engagement campaigns using discounts, exclusive content, and gamified interactions, increasing active participation rates to over 40%. • Executed targeted promotions using coupon-based offers, resulting in a 32% group conversion rate and 56% group growth rate; directly contributed to over ¥200,000 (≈RM130,000) in coupon-driven revenue—up 15% from the prior period. • Utilized analytics tools to monitor user behaviour trends, such as peak engagement hours and content preferences; insights informed optimized scheduling and improved content personalization. • Collaborated with brand partners and creative teams to produce over 20 short-form video scripts for TikTok campaigns, including event coverage and brand storytelling; total viewership exceeded 1 million plays.