Daniel C.

Added Portfolio • Head the Singapore Campaign Analytics team. Responsible for tracking campaign conversion rate, incremental revenue with customer feedback loop across all channels. • Head Data Management team, primary responsibility is to continuously enhance, maintain and govern all the data required by UOB Personal Financial Services for campaign and business analytics purposes. • Infuse data models into campaigns to improve decision making, uplift conversion rate and data monetization.

• Play the role of Program Director. Responsible for the strategic roadmap and delivery of group retail data, analytics, martech, AI, data models and customer engagement capabilities across Singapore, Malaysia, Thailand, Indonesia and Vietnam. • Key scope of work incudes creation of business case for endorsement, project management for timely delivery, tracking of budget, KPIs and continuous enhancements post-delivery. • Championed stakeholder engagement through project steering committees, regulatory briefings, and strategic alignment discussions with other programs. • KPIs delivered on data aspect includes higher data availability, shorter processing time, higher accuracy of data reports, better data governance, AIML models creation and adoption. KPIs delivered on analytics aspect includes standardized enterprise platform allowing cross border sharing, upskill of analysts, higher efficiency in analytics tools. KPIs delivered on campaign aspect includes higher ROI for marketing campaigns, new campaign targeting capabilities, detailed tracking and attribution of campaigns to customer revenue.

• Played the role of Core Banking Program Manager. Responsible for core banking IT modernization roadmap, lead the migration of core banking systems from mainframe to cloud-native environments for Singapore. • Key scope of work incudes establishing business case, determine development team composition, coordinate resources to obtain costs and timeline for approval. Conduct UAT, pilot testing and dress rehearsals. • Championed adoption of Agile Methodology for development and delivery of requirements via leading of ceremonies, setup and update via Confluence and Jira. Stakeholder engagement through project steering committees • KPIs delivered on governance aspect includes a structured project lifecycle governance framework aligned with both regulatory and corporate standards. KPIs delivered on cost aspect includes lower maintenance costs. KPIs delivered on technical aspect includes future proofing the platform with cloud adoption, allowing scalability across the region in future.

Added Portfolio + Strategic National Project Public products launched includes https://www.gobusiness.gov.sg/ https://licensing.gobusiness.gov.sg/

• Played the role of Product Director for Whole of Government Business Products in the areas of governance, research and economy. Responsible for the delivery and go-to-market strategy for multiple business products for the Government as part of Smart Nation Drive, including the conceptualisation and ownership of a National Strategic Product • Key scope of work incudes ideation with public on business case, determining scorecards, KPIs , assembling of team, roadmap, in-depth cost benefit analysis, tracking of budget and planned strategy on media exposure and positioning. • Championed stakeholder engagement through project steering committees with management including Ministers, Permanent Secretaries, and statutory board CEOs. • KPIs delivered on governance aspect includes lower chance of double dipping of funds, centralised and standardised information requirements for application, control and visibility of covid related mandates, change in compliance and regulatory processes for agile methodology delivery. KPIs delivered on research aspect includes higher transparency on assignment and availability of research funds, centralised handling of research funds. KPIs delivered on economy aspect includes higher take-up of business grants, reduction in turn-around time for grant approvals. Public products launched includes https://www.businessgrants.gov.sg/ https://www.apply.gov.sg/grants/research/

Responsible all initiatives involving technology and data for Citibank IPB as well as the support of all business-as-usual analytics reporting and campaigns. Supports bank across sales, products, compliance and marketing. • Key scope of business-as-usual work incudes management of technical helpdesk Support for Online Banking, creation and delivery of marketing campaigns, data management of data-marts, analytics reporting, including regulatory reporting. Key scope of for Project Management Office incudes management of technical issues, delivery of initiatives within the business • KPIs delivered on projects includes a 2-year merger project between Citibank NRI and IPB with focus on alignment of operations, compliance, regulatory and governance. KPIs delivered on continuous business-as-usual improvements includes a 2-year overhaul effort of a data management system to SAS platform. Processes were re-engineered reducing processing time by ~80%

Risk and Operational Analytics

Project Management and Analytics

Project Management

Software Development