Daniel Brennan

Alex Global Products (AGP) was reformed from the old Alex Toys in 2020. I joined in 2021 to help Alex Global Products refresh their product lines for a new company. I manage several lines including Scientific Explorer, Ideal Games, Poof Sports, and Backyard Safari. Outside of my listed responsibilities I help AGP with plastic engineering and molding, product safety, package design, and concept generation. AGP recognized I have a wide array of skills I have acquired over my 20 years in the toy industry and I use them all to help revitalize a global, world class, product portfolio.

I joined Amloid in the summer of 2016. They were just coming off a successful year and were ready to bring product development in house. I came in a directed their new Tonka line of Jr construction blocks to a successful launch. I also expanded the evergreen summer beach toy line with some designs that brought a new look to the market. Throughout my time with Amloid I have learned a lot about injection molding and designing parts for tooling, and product engineering so my designs can be easily produced at cost. Working with some outside vendors I manage, design, engineer, and direct the entire toy line at Amloid. While I have been with the company they have expanded their market share, brought on new exciting licenses, and shortened their development time-line.

Freelance design professional with over 15 years of experience in the Toy Industry. From concept sketches to final designs and mechanicals, I can help you bring your product to market.

In my duties as Director of Product Development for SRM Entertainment I am responsible for directing all phases of SRM Entertainment's mass market toy line. Working with a fantastic team of designers, and our office in Hong Kong. I am intimately involved in all phases of product creation, development, packaging, testing, and marketing. In addition to direction of the product development team I also manage new license acquisition, inventor relations, contract development, web design, and coordination of freelance artists to execute tasks outside the expertise of the team. In short, I wear a lot of hats.

Designer for SRM Entertainment's Light Novelty and Power Gear Brands. Responsible for developing an designing product, packaging and marketing materials.

Creation of new products, updating and refining existing concepts, interface with overseas vendors, and maintain inter-office databases as a category manager for Amscan’s gift / novelty product division.

Product Designer for newly formed US office of General Creation. Responsible for all phases of production including new concept creation for a variety of toy categories, coordinating with General Creation’s office in Hong Kong, vendor resources, script writing, packaging design, creation of preliminary control art, and catalogue design and production

I worked as a summer intern for the See n' Say team at Fisher Price Brands.

Working with the engineering team I created new assembly documents for the manufacturing floor as well as editing and updating existing process documents.

Graduated with Honors, Winner of the Mattel Award for Design Excellence.

I worked as a stand up comic while attending RISD.