Danica Markovic

-Manage and develop relationships with export distributors and importers across European markets through consistent daily communication and support. -Deliver brand trainings to distributor sales teams to ensure in-depth product knowledge and effective brand representation. -Oversee recruitment and onboarding of brand ambassadors to strengthen market presence and consumer engagement. -Identify and evaluate new export market opportunities, including attending key trade shows and industry events to build brand visibility and network. -Develop and execute detailed brand plans and marketing budgets aligned with company objectives and market needs. -Drive business growth by sourcing and negotiating partnerships with new distributors and channel partners to expand market footprint. -Coordinate cross-functional efforts to ensure brand consistency and successful activation in diverse markets.

-Led sales efforts and executed on-trade marketing activities, including events and bar promotions, to drive brand growth and increase market share. -Maintained daily communication and strong partnerships with local distributors, collaborating closely to optimize brand presence and sales performance. -Conducted regular bar visits alongside distributor teams to provide support, gather insights, and strengthen on-premise relationships. -Managed brand ambassadors (BAs) and multiple interns from abroad, providing training, guidance, and performance oversight. -Coordinated cross-departmentally with designers, marketing managers, logistics, General Manager, and CEO to ensure seamless execution of brand initiatives. -Delivered industry staff trainings and masterclasses to educate and empower trade professionals, enhancing brand knowledge and advocacy. -Supported strategic planning and operational execution to align market activities with broader company goals.

-Managed approximately 150 key accounts across Shanghai, focusing on spirits categories including gin, whiskey, tequila, vodka, and rum. -Developed and maintained strong relationships with on-trade and off-trade clients to drive sales growth and ensure excellent customer satisfaction. -Executed targeted sales strategies to meet and exceed revenue goals for the spirits portfolio. -Coordinated and led events, tastings, and promotional activities to increase brand awareness and customer engagement. -Provided ongoing customer relationship management (CRM), including regular communication, support, and follow-up to maximize client retention and growth opportunities. -Collaborated closely with internal teams and suppliers to ensure smooth operations and timely delivery of products and marketing materials.

-Led the end-to-end organization of one of Shanghai’s largest international F&B music festivals, held 2 times per year and spanning wine, spirits, beer, coffee, and food brands. -Drove business development by identifying and securing vendor partnerships, selling booth spaces to alcohol and F&B brands, and maximizing festival participation. -Oversaw full festival production, from pre-planning and logistics to on-site execution and post-event wrap-up—each event requiring up to 6 months of preparation. -Managed cross-functional coordination with booth suppliers, designers, water and electricity vendors, and music artists to deliver seamless, high-impact experiences. -Directed on-site operations during festivals to ensure smooth execution and vendor satisfaction. -Played a key role in growing the scale and quality of each edition through strategic vendor selection, brand collaboration, and operational excellence.