Dani Markovits

Shake Content is a content agency powering founders to build trust and authority in their space by leading the charge in their marketing efforts for their business. We focus our attention on working with B2B software founders who want to implement founder-led marketing to drive credibility, awareness and generate demand organically and for the long term. Founder led marketing that makes sales easier. Transform your content strategy with founder content at the forefront of your acquisition channel. Driving authority in your space and long term organic revenue through Shake.

Partnered with leading CEOs, founders, execs, VC, athletes, and cultural figures to grow their presence and impact on LinkedIn - from world-class athletes like Lewis Hamilton to founders and CEOs of leading startups and and global enterprises. Led a portfolio of 500+ high-profile experts, helping them scale their influence across industries including tech, media, finance, and sport. Developed content strategies for some of the most followed CEOs and public figures on the platform. Drove editorial innovation - launching video-first initiatives that increased video creation in the UK by 200%. Provided strategic content analysis and creative ideation to elevate personal brands and deepen community engagement. Guided executives and creators to build authentic, differentiated storytelling that positioned them as industry-leading voices.

Targeting Pre-Seed, Seed, Series A investments in the US and UK. Grishin Robotics has invested in several category-defining companies including Ring (acquired by Amazon for $1B), Spin (personal mobility, acquired by Ford), Zipline (last-mile drone delivery), Starship (last-mile robot delivery), and Eero (smart home wi-fi system, acquired by Amazon). Reach out if you're a stellar founder looking to gain traction!

Enhanced new and existing traffic from social, organic, and referral sources. Developed and implemented tools and frameworks to drive growth. Proactively participated in design and execution of strategic partnerships outreach. Optimized quality and retention of the brand’s users, while improving monetisation margins. • Boosted monetization margins from 10 to 30%. • Executed partnership campaigns across 14 markets globally, including joint ventures and cross-content deals. • Played an integral role in growing SEO/organic numbers from 5% to 30%. • Ensuring the tools & frameworks to deliver our growth plans are in place both internally and externally. • Cross-functional collaboration with the BI, product, legal, tech and commercial teams.

Managed brand’s Latin America growth and business development across all properties. Served as in charge of the brand’s content strategy on Facebook. Coordinated with the commercial and editorial team regarding the execution of campaigns. • Boosted brand’s Latin America unique users by 500% to 15M a month. • Developed and maintained relationship with BI, legal, product, tech, and commercial teams.

• Assembled our influencer network from the ground up, onboarding 2000+ partners and reaching 1B+ digital impressions. • Manage, support, and nurture strategic creators. Help these creators ramp up their sharing and audience growth while improving content quality.

Created, edited, and organized engaging content for 90min’s social networks and mobile app. Developed and directed LatAm content team in Minute Media's flagship brand. Created content strategy and worked on actual deliverables. Ensured timely delivery on traffic targets set by management. • Developed 2000+ pieces of content with over 100M reads. • Served as in charge of initiating and defining process to administer strategic partnership efforts.

Directed a portfolio of over 30 clients across gaming and tech industries. Held the overall responsibilities for training and on-boarding of new clients. Delivered effective assistance to clients in developing and optimizing campaign strategies. • Boosted portfolio revenue by 50% to $5M ARR. • Reduced 20% churn by cultivating strong relationships.