Dang Ly

Chief Product & Technology Officer @ Operative

About

Dang Ly is Chief Product & Technology Officer at Operative, where he leads product, engineering, and delivery for ad tech & broadcast management platforms powering the world’s top media companies. He was previously CTO at Universal Destinations & Experiences and SVP of IT at Universal Beijing Resort, with 20+ years across media, entertainment, and hospitality in North America and Asia.At Operative, Dang oversees product, engineering, delivery, and support across the portfolio of converged, digital, linear, and omnichannel ad/media management. He is focused on delivering the next generation of data, insights, and AI-enabled automation across the product suite, and expanding omnichannel audience engagement.Before Operative, Dang served as SVP, Chief Technology Officer at Universal Destinations & Experiences, where he led the global technology services organization responsible for applications, engineering, enterprise data & AI, infrastructure, and platform solutions across UDX's business operations, guest, and team member experiences in US, Japan, China. He also oversaw the enterprise technology enablement for the grand openings of Universal Epic Universe, Universal Horror Unleashed; and technology development for the Universal Kids Resort.Prior to that, Dang was SVP, IT at the Universal Beijing Resort, where he led applications & engineering, hybrid cloud infrastructure, network technologies, and cybersecurity, building a large organization that developed mission-critical smart park technology and enterprise operations supporting more than 10,000 employees, including a large employee residential campus. Harvard Business Review, SAP, and Tsinghua University recognized UBR's technology platform with the 2022 "Dingge" Digital Pioneer Award for Annual Operational Transformation Model, and Dang received the 2022 "Dingge" CIO of the Year Award. In 2025, he won a Silver Stevie Award at the American Business Awards for Digital Strategy Excellence in Digital Transformation.Across more than twenty years of global leadership experience in manufacturing, media & entertainment, and tourism & hospitality, Dang has delivered on tech powered transformation initiatives by integrating best-in-class software, hardware, infrastructure, and data platforms focused on experience, scalability, and innovation. Earlier in his career, Dang held leadership roles at NBCUniversal and General Electric (Plastics Division). He is a graduate of GE's Information Management Leadership Program and holds a BBA from the University of Massachusetts and an MS from New York University.

Country

United States

City

Orlando

Industry

Entertainment

Skill

Program Management, Process Improvement, Six Sigma, Cross-functional Team Leadership, SDLC, Software Project Management, Integration, Business Process, Management, Leadership, Vendor Management, Team Leadership, Business Intelligence, Project Planning, SaaS, IT Strategy, Process Engineering, Business Transformation, Business Process Improvement, Strategic Planning

Experience

Chief Product & Technology Officer

Operative

2026-5 - Present · 5 mos

Lead a global product engineering, delivery & support team to build world class products that grow the media & ad tech industry in the future!

Senior Vice President, Chief Technology Officer

Universal Destinations & Experiences

2022-8 - 2026-5 · 3 yrs 10 mos

Orlando, Florida, United States

Lead the global technology services organization responsible for application, infrastructure, and platform solutions enabling UDX’s business operations and guest/team member digital experiences. Oversee global application technology, infrastructure, architecture & strategy, engineering, enterprise data/AI, governance, and destination technology support teams across North America, Asia, and New Ventures. Lead technology development for new destinations like Universal Epic Universe, Universal Horror Unleashed, and Universal Kids Resorts. Drive technology design of digital experiences, omnichannel eCommerce, enterprise business operations, platforms/ecosystems; transformative change & technology modernization; and growth & development of technologists.

Senior Vice President, Information Technology

Universal Beijing Resort

2016-4 - 2022-8 · 6 yrs 5 mos

Beijing City, China

Division leader responsible for IT systems, hybrid cloud infrastructure & network technologies, and information security at Universal Beijing Theme Park, CityWalk, and resort areas. Lead large organization that designs, develops, and operates mission critical IT platforms and advanced technologies to enable UBR’s smart park guest experience & service, retail/restaurants, Universal Cinema, resort wide operations & security, EHS, sales/digital, finance, HR, legal; and employee housing campus. Manage technology strategy & roadmap; develop & optimize applications for B2C/B2B/internal usage; build strategic technology partnerships; manage IT investment (capital & operating); and create high-performing culture to deliver integrated IT solutions.

Vice President, TV Ad Sales Technology & Strategy

NBCUniversal

2014-7 - 2016-3 · 1 yr 9 mos

Greater New York City Area

Responsible for all revenue enabling and productivity systems/reports used in cable and broadcast TV advertising sales, supporting 1400 business users and $8B annual revenue (USD); key technology leader for ad sales. Led an organization of 100+ technology professionals that develops, enhances, and supports systems/reports in an ecosystem of custom applications, ERP, and enterprise analytics tools. Created high-performing culture for career growth, engagement, and teamwork. Managed strategic program delivery (business transformation, analytics) and technology strategy; invested in new technologies & applications (mobility, visualization), buillt vendor partnerships.

Director, Ad Sales Systems Development

NBCUniversal

2013-1 - 2014-6 · 1 yr 6 mos

Greater New York City Area

Technology leader of a business transformation initiative to simplify and streamline sales, fulfillment, and billing processes & systems for all NBCUniversal broadcast and cable TV networks. Lead an IT organization responsible for development, integration, conversion, testing and support.

Director, CI Integration & Data Strategy

NBCUniversal

2009-2 - 2013-1 · 4 yrs

Responsible for strategy, planning, and delivery of enterprise application integration and data conversion on a multi-generational business technology program. Manage team of project managers/system analysts, QA engineers, and software engineers (Tibco, PL/SQL, ETL) to implement robust and scalable data integration/migration solutions that support sales, commercial excellence/operations, master data management (MDM), media management, automation, research, finance.

Manager, Traffic Systems

NBCUniversal

2007-2 - 2009-2 · 2 yrs 1 mo

Served as an IT program manager to broadcast & cable TV scheduling and fulfillment initiatives (online advertising exchange, business process re-engineering projects); and systems manager for Telemundo & Mun2 networks, responsible for 24 x 7 support of a SOX Level 1 traffic and billing application

Finance IT Project Leader

SABIC

2005-8 - 2007-2 · 1 yr 7 mos

Served as an applications manager for a global fixed asset management & budgeting system (1400+ users in Americas, Europe, Asia); managed system support team & application architecture; led projects to improve inventory controllership & order-to-delivery cycle time

Systems Analyst/Project Leader - Information Management Leadership Program

SABIC

2003-6 - 2005-8 · 2 yrs 3 mos

Graduated from two-year technical leadership program; completed four projects on commercial reporting in SAP BW, business process re-engineering on Oracle Applications/MES/PLC platform, systems integration and production monitoring; travel to US (Pittsfield, Waterford), Europe (Cartagena), and Asia (Guangzhou, Hong Kong, Shanghai)