Linda Lin

2023~2025 Jan: Hygiene Brands (Vanish, Finish, Harpic, Airwick, Shieldtox, Mortein, Thirsty Hippo) 2025 Jan~: Dettol

Team: CNCB Power Seller Management (PSM) • Managed mid-small seller, providing actionable insight to improve seller operational and sales performance by integrating and analyzing internal and external data • Worked closely with regional and local cross border team, assisted activities nomination and performance tracking in 8 markets including SEA and Brazil • Developed SIP (Shopee International Platform) including but not limited to fulfillment tracking, shop migration

Team: Retailer Vertical (RV) • Extracted and process a large amount of retailer market data from Nielsen database, gained insights into market trends, conducted desk research, and presented it in a visual form • Provided category review, quarterly and festival performance review for 4 well-known retailers by leveraging data; delivered solutions to business issues in the product, pricing, manufacture, brand, competitors • Produced retail market reports by combining macroeconomic and consumer trends, providing clients and team members with frontier market information

Business Development | Offline & Online event execution | Social media operation (Bilibili/Tiktok/Wechat) PLSD provides high quality career and leadership development training and coaching services that support the ability of global companies and professionals to respond to today's new realities and business challenges.

• Launched promotion campaign for Cheetos and Sunbites including signing contracts, budgeting and managing payment; collaborated with other corporate functions and agencies to accomplish project objectives • Executed new product research and analysis with data gathering, processing, modeling and internal test; produced a report to present actionable marketing recommendation • Developed marketing plan for new products through participating in brainstorming, conducting KOL seeding, researching competitive product and testing samples

Executive Leadership Committee - Academic Lead Dean’s List - Class of 2022