Dan Balsamini

Responsible for leading and executing the group sales strategy across Scorpion Automotive and its associated brands, with accountability for revenue growth, channel performance, and international expansion. Key responsibilities and achievements include: Ownership of group-wide sales strategy across direct, dealer, subscription, and OEM channels Leadership and development of multi-brand, multi-market sales teams Driving sustainable revenue growth and improved commercial performance Supporting M&A activity, including integration and alignment of acquired businesses Strengthening dealer, installer, and strategic partner relationships across the UK and international markets Working closely with the Board and senior leadership on growth planning and execution

As Group Head of Sales at Scorpion Automotive, I lead the commercial strategy and growth across the UK, Europe, and North America — driving performance through our Direct Sales, Dealer Networks, Subscriptions, and OEM Partnerships. I oversee the sales operations for six flagship brands - Scorpion Automotive, ScorpionTrack, Datatool, Tracker Team, NoGo, and Auto Kontrol, each focused on delivering market-leading vehicle security, tracking, and safety solutions for the automotive and motorcycle industries. My role centres on building and scaling high-performing sales teams, developing new distribution partnerships, and expanding our footprint in international markets. Working as part of the senior leadership team, I align our global sales objectives with wider business goals to drive sustained revenue growth, brand visibility, and customer loyalty across all channels.

Responsible for UK Sales for the brands Scorpion Automotive, Datatool & Scorpion Track. One of my significant achievements was leading and developing a high-performing team of 10 Account Managers across various channels, including Car, Motorcycle, Motorhome, and Fleet. Through effective leadership and mentorship, I successfully enhanced their skills, motivation, and overall performance, resulting in outstanding sales outcomes. I spearheaded the development and launch of e-commerce platforms for both Scorpion and Datatool. By creating new sales channels and establishing a 24-hour sales platform, I enabled customers to access our products and services anytime, anywhere, resulting in substantial revenue growth. Building and nurturing strong relationships with industry-leading brands has always been a priority for me. I successfully managed and developed partnerships with esteemed companies such as Honda, Yamaha, Triumph Motorcycles, and BMW. Additionally, I secured new contracts with Suzuki, Kymco, Corvus, and Zero Motorcycles, expanding our business portfolio and driving further growth. Recognizing the untapped potential of direct business sales channels, I initiated the establishment of an Internal Telesales team. This strategic move not only boosted profitability but also resulted in an impressive 8x return on investment within just 3 months. Over a 12-month period, this initiative generated over £1 million in net revenue, solidifying our position as a market leader. Establishing need for a more cohesive marketing approach, I developed a dedicated marketing team within the organization. This strategic move eliminated the previously ad-hoc marketing efforts and enabled maximum engagement with potential customers across various channels, including social media, websites, and traditional print, such as national newspapers.

In my role, I had the responsibility of overseeing sales activities across the North of England, Scotland, Northern Ireland, and Wales for esteemed brands such as Scorpion Automotive, Datatool, Scorpion Track, Sigma Security, Toad Security, and Sterling. I played a significant role in the growth and development of the dealer network, working closely with partners to expand their reach and establish strong, mutually beneficial relationships. Additionally, I directly engaged with B2B clients, providing personalized support and addressing their specific business needs. Beyond managing sales operations, I also cultivated relationships with external partners, including Car Throttle and the NFU Mutual, to explore collaborative opportunities and further enhance brand visibility. By leveraging my expertise in sales, relationship management, and strategic partnerships, I contributed to the success and market presence of the brands I represented.

As an Associate Director on the IAATI Board, I contribute to the governance and strategic direction of the Association’s international operations. The Board is responsible for safeguarding the long-term health and success of the organisation, acting on behalf of its global membership, branches, and chapters.

Co-opted to Settle Town Council in early October 2008 at age 18 and since re-elected three times. Elected Mayor in May 2018 and re-elected 2019, 2020 & 2021 Gained experience in project management, staffing and employment law, financial planning, data protection and planning law.

Temporary contract, responsible for the development of the telesales team and working within the business development team in order to achieve or exceed the department's budgeted revenue and profitability whilst ensuring that the team maintain company standards together with high levels of customer service. Increased Sales from £3,000 a week to £10,000 a week by adding new customers, maximising the potential of existing customers and opening up e-commerce channels through the website and through established trade platforms. Secured contracts with Booths and Morrisons supermarkets. I was also responsible for the development of our wholesale and distribution network working with multi-national companies such as Heineken and Carlsberg down to local distributors. Secured contracts with Booths and Morrisons supermarkets. To conscientiously work towards the achievement of new business for the brewery whilst maintaining existing business through a team of 4 sales agents. I was also responsible for the development of our wholesale and distribution network working with multi-national companies such as Heineken and Carlsberg down to local distributors.

At Principal Insurance I deal with enquiries for High net worth car and home insurance policies, high performance,modified and imported car policies as well as motorhome and Sorn insurance. I deal with client from start to finish, dealing with new business enquiries to Mid term adjustments and cancellations. I also sell add on policies such as breakdown cover, XS protection and Road Halo to name a few.

As Customer Service manager I dealt with all customers enquiries and complaints. I dealt with both the clients and manufacturers to try and find a suitable conclusion of issue to the satisfaction of the customer, regularly monitored Trustpilot and other review sites and gave sales training to other members of the team.

During my time at Allianz I worked on developing new skills and training towards my Chartered Insurance Institute certification. My role was a varied role, involving retention of customers, selling new covers, making changes to policies and dealing with the general admin associated with this. My role required in-depth knowledge of general insurance and how it can effect different customers under different circumstances.

My role at Mercedes-Benz Blackburn involved taking customer through the purchase of a luxury vehicle while maintaining an underline profit through the car itself and add on products including warranties, insurance, protection products and service plans. Its a customer facing role that required a high degree of professionalism at all times. My job was to build trust with the customer, find the right car and close the deal while delivering outstanding customer service.

My role at Bristol Street Motors involves selling cars while maintaining an underline profit through the car itself and add on products including warranties, insurance, protection products and service plans. Its a customer facing role that requires a high degree of professionalism at all times. My job is to build trust with the customer, find the right car and close the deal.

I began work at Acorn Stairlifts in early 2012 and was usually the sole member on the upgrades team which is a team responsible for selling new stairlifts to customer with older lifts or that are in need of a different type of lift. I consistently hit targets set by my management, bringing in over £120,000 worth of business for the company a month and I when I left I held 3 company records for outbound revenue.

Studied Music Technology BSc