Danay Lewis

Marine Corps Association (dba The Marine Shop) – Quantico, VA | April 2023 – Present Optimize product development for the non-uniform aspect of The Marine Shop. Evaluate and develop strong relationships with United States Marine Corps officially licensed vendors to ensure alignment with organizational goals and objectives. • Source new gift and apparel products that achieve the organization’s standards in quality while maintaining cost control and profitable product margins • Ensure compliance with USMC Trademark Office guidelines and cross reference new vendors with the most up-to-date USMC Official Licensee List • Negotiate prices with vendors to maximize profit, increasing non-uniform revenue up to 30% • Monitor and maintain inventory levels on all non-uniform items and accessories • Create analytical reports and purchasing plans to develop retail strategies for improvement and reduce low-performing inventory by 25% • Strategically merchandise the non-uniform area of the shop for increased visibility • Collaborate with CEO, department VPs, and E-commerce Developer to further non-uniform revenue opportunities to reach a sales goal upwards of $500,000 per year utilizing social media, email marketing and promo tactics

Optimize product development for the non-uniform aspect of The Marine Shop. Evaluate and develop strong relationships with United States Marine Corps officially licensed vendors to ensure alignment with organizational goals and objectives. · Source new gift and apparel products that achieve the organization’s standards in quality while maintaining cost control and profitable product margins · Ensure compliance with USMC Trademark Office guidelines and cross reference new vendors with the most up-to-date USMC Official Licensee List · Negotiate prices with vendors to maximize profit, increasing non-uniform revenue up to 30% · Monitor and maintain inventory levels on all non-uniform items and accessories · Create analytical reports and purchasing plans to develop retail strategies for improvement and reduce low-performing inventory by 25% · Strategically merchandise the non-uniform area of the shop for increased visibility · Collaborate with CEO, department VPs, and E-commerce Developer to further non-uniform revenue opportunities to reach a sales goal upwards of $500,000 per year utilizing social media, email marketing and promo tactics

Oversee the efficiency and productivity of the back-of-store functions to maintain optimal levels of stock on the sales floor. Maximize sales efforts by consistent replenishment of the sales floor · Lead a team of operations associates in efficient processing and movement of merchandise through the Door to Floor process, price changes, re-ticketing, RTVs, and weekly markdowns. · Assist with proper signage placement, according to corporate visual directives for current promos. · Coach operations staff in operational standards, inventory management, and adherence to company initiatives. · Review and adjust daily exception reports. · Provide sales support to selling staff as needed and perform other standard opening and closing processes.

• Drive sales and manage revenue for the Parks, Culture, and Recreation Department • Supervise Visitor Services Aides and Volunteers to provide excellent customer service o Instructing, assigning, and reviewing daily duties o Appraising employee performance and developing talent through training and delegation • Develop, implement, and maintain procedures for point of sale systems to include working with the Finance and IT departments • Lead the daily operations of the Manassas Museum store to generate maximum profitability o Select, purchase, and manage specialized product inventory consistent with the museum’s mission o Markets the museum store, parks and sites as a destination for unique products and experiences o Coordinates merchandise and services with special events, book signings, or other related events o Strategically designs merchandising displays to achieve sales objectives o Collaborate with program, event and curatorial staff to feature products relevant to the department’s programs and events • Prepares and presents regular reports and analytics related to revenue and visitation statistics to the Director, Boards and Commissions and City Council • Maintain an active e-commerce/web presence that complement on-site sales activities • Manage the department budget and monitor expenses against approved budget

• Aid in the supervision and oversight of all sales and stock team members and business operations of the museum store o Monitor retail processes while ensuring excellent customer service is delivered to each museum guest to maximize sales o Provide training and monthly coaching to associates in operations, customer service, sales and replenishment o Assist the Area Manager in selecting, interviewing, training, developing, and supporting the sales staff to maintain high standards and productivity within the store o Approve payroll and oversee time and attendance standards • Monitor the store capacity and assist in entrance, middle of store, and checkout line control in collaboration with museum security • Provide various reports for the Area and District Managers such as a monthly business recap, inventory communications reports, and daily end of day reports • Place replenishment orders for information “Provenance” cards and signage with the buying and merchandising departments • Ensure store compliance with company policies and procedures to guarantee operational efficiency • Coordinate after-hours openings with museum special events staff

• Oversee the efficiency and productivity of the back of house functions o Lead a team of operations associates in efficient processing and movement of merchandise through the Door to Floor process, price changes, re-ticketing, RTV’s, and weekly markdowns o Assist with proper signage placement, according to corporate visual directives for current promos o Coach associates on operational standards and adherence to company initiatives o Support the inventory shortage strategy, results, and concerns and communicate procedures to store population o Review and adjust daily exception reports o Provide sales support to selling staff as needed, and perform other standard opening and closing processes

• Perform showroom inventories for 40+ showrooms quarterly • Proficient in prioritizing, multitasking, and organization of short and long term operations • Research discrepancies using various tools and methods (Oracle and Siesta), and make appropriate adjustments • Monitor stock levels for each showroom and make recommendations if needed • Send completed inventory and compliance reports to upper management after final review • Work closely with district managers and Asset Protection to resolve major inventory discrepancies, and suggest a plan of action • Ensure accuracy of daily counts performed by showroom salespersons/managers and communicate concerns with DMs • Create/monitor all store-to-store, return-to-warehouse, and replacement requests to the merchandising department • Maintain office and inventory supply levels for each showroom • Direct set up of showroom openings/closings and remerchandising using designated floor plans and merchandising guidelines • Communicate with repair and maintenance and merchandising teams to address identified issues, and ensure completion of satisfactory service work • Ensure licensing, safety, and other operational compliance

• Maintain and organized, clean, and fully stocked sales floor while delivering excellent customer service to museum store visitors • Work in coordination with the store Assistant Manager to conduct daily morning meetings with part time associates, assign daily tasks and ensure follow through, prepare daily deposits, schedules, donations, and opening/closing store reports and duties, inventory management duties • Train and coach all new and current part time associates on the POS system and upholding cashier and museum store standards • Assist in set up of merchandising displays and book signings on a daily or monthly basis • When requested, participate in interview process with potential employees and provide feedback • Perform purchasing duties such as weekly/monthly merchandise analysis of sales data to create purchase orders for replenishing stock; maintain regular communication with current and/or potential vendors; assist with special order requests • Support museum staff in any necessary tasks/requests for special events (extending store hours for special evening award dinners, Marine Corps Balls, etc.)

· Managed purchasing, replenishing merchandise based on sales data, and sourcing new product offerings. · Designed and maintained merchandising displays to drive sales and support special events. · Hired, trained, and supervised staff on Point-of-Sale systems and inventory management. · Contributed to increasing museum store sales to over $1M through customer engagement and merchandising strategies.

• Create daily schedules and goals while serving as manager on duty, assign daily duties to sales associates, and oversee duties and tasks to ensure completion and that goals are met • Provide customer assistance with purchases of any of Paper Source’s various kinds of beautiful and fine craft papers, stationery, or any other arts and crafts/novelty items • Conduct frequent creative demonstrations of any featured products and provide creative inspiration to customers • Set appointments and meet with clients for personalized invitations, stationery, and other gift items • Assist in set up of creative window displays on a monthly basis • Prepare daily deposits and perform other normal store operating functions

Studied African and Arabic culture in Paris, France for a two week immersion course