Dana Vanden Heuvel

* Created a Digital Marketing Center of Excellence (DM CoE) and built out a complete in-house team of digital marketing experts and marketing project managers * Drove Consistent 25 - 35% YOY Sales Growth in Digital Channels * Grew Associated Bank social media following 140% in one year. * Created multi-channel digital prospecting (email, phone, direct mail and social media) system, capturing over 45,000 retail banking prospects in the first three years * Led development and launch of a custom developed (in-house) tablet-based, card-in-hand remote account opening system to drive account opening at major onsite events * Led the bank's largest ever marketing technology project from inception to launch - IBM Watson Marketing Resource and Multi-channel Campaign Management System - deployed in 2019

I help medium to large-sized businesses generate qualified, cost-effective leads via digital marketing and thought leadership marketing. Some of my key client results and projects include: * 120% YOY growth for a medical services client; set a single-month sales record * 34% lead close rate increase by re-engineering the multichannel nurturing journey * Record-setting revenue-generating digital marketing & thought leadership strategy for an association client (2200 webinar attendees, yielding nearly $600,000 in new annual membership revenue) * Deployed extensive thought leadership & digital marketing strategy at my firm, MarketingSavant, to attract over 200 profitable clients without a single cold call in an seven-year period * Trained over 3,400 marketers on digital marketing in 11 years as a retained consultant for the American Marketing Association

* Contributed to doubling YOY revenue by authoring and executing a thought leadership & digital marketing strategy * Personally delivered 40+ presentations at marketing conferences and secured dozens of media and industry analyst interviews as a result * Authored and publicized first ever RSS advertising industry whitepaper, which generated 50+ media mentions and $500,000 in new business

* Led sales department implementation of a company-wide $30M Siebel CRM system * Architected and led first-ever outbound sales development department; secured $2 million in incremental business in first 2 months of operation

* 354% increase in digital lead generation in the first year of employment * Consistently achieved over 100% of digital lead generation goal every year * 25% increase in lead conversion via email §  Conceptualization and creation of over 600 customer extranets. * $400,000 cost savings in one year by reorganizing e-commerce marketing support for acquired & subsidiary companies

* Reclaimed over $3 million in unspent ad monies in under 6 months by implementing a custom Siebel Trade Funds/Promotions module to track and reconcile COOP and MDF ad spending. * Increased system acceptance and usage by 20% in the first 60 days of employment through effective training programs. Pioneered web-based training for the sales force in the US and UK. * Recipient of the "Razor's Edge" award for outstanding work ethic and service. Nominated by sales force.