Dana Etherington

Led North American supply chain and commercial operations for a global consumer electronics brand (dash cameras) sold through Best Buy, Costco, Sam’s Club, Walmart, and DTC channels. • Owned end-to-end 3PL operations: negotiated and launched a US fulfillment center, managed daily warehouse ops, retail compliance, and inbound/outbound logistics • Led GTM transformation from distributor to direct-to-retailer model, including EDI integration via SPS Commerce, ERP setup in Sage Intacct, and full retailer onboarding • Managed North American demand forecasting and inventory allocation across retail and DTC (ShipBob), coordinating with UK-based global supply chain team • Improved the reverse logistics program: returns processing, refurbishment P&L, and resale strategy • Supported new product launches including packaging refreshes, bespoke bundling, SKU/UPC management, and sell-down strategy for aging inventory • Negotiated contracts with logistics and technology partners including UPS, SPS Commerce, and APIWorx • Managed retail pricing, promotional calendar, and debit/credit approvals across North American retail accounts

Supported North American commercial operations during the company’s early US market expansion, building the foundation that enabled the eventual move to direct retail relationships. • Managed sales analytics, forecasting, and performance reporting for the North American territory • Coordinated with distribution partners on receipt plans, inventory levels, and inbound timing • Monitored sell-through data and demand patterns to prevent stockouts and overstock situations • Launched and managed reverse logistics program for North American returns, coordination, and tracking • Collaborated cross-functionally with UK-based supply chain, logistics, marketing, and finance teams • Expanded distribution channels and supported retailer account management across the US and Canada

• Managed service operations of multiple dynamic events while overseeing a diverse team of 20+ employees. • Streamlined reservation systems and seating arrangements. • Managed schedules, planning, and logistics for the facility and events. • Engaged with local community organizations and stakeholders to form partnerships for hosting events, creating a positive impact on the brand and increasing community involvement.

• Supported the Marketing Development Team's campaigns through digital merchandising and product placement. • Produced and submitted weekly reports on revenue metrics. • Ensured correct product placements and search terms. • Monitored performance and made strategic adjustments. • Analyzed web metrics to optimize website performance. • Identified emerging trends and opportunities in the outdoor retail market to optimize product assortment and drive sales growth. • Implemented merchandising strategies that align with customer needs and preferences to enhance user experience and increase conversion rates.

• Collaborated with buyers to troubleshoot UPC discrepancies and various product data issues. • Analyzed and processed data to build SKUs under strict seasonal timelines. • Ensured consistency and accuracy of product data through cross-functional collaboration across sites. • Implemented data quality improvements to enhance product data accuracy and consistency, leading to increased customer satisfaction and trust in product information.

• Implemented Applied Behavior Analysis (ABA) therapy for patients with developmental behavior issues, specifically on the autism spectrum. • Reported, tracked, and analyzed behavioral data. • Provided 1:1 supervision to clients in school, home, and community settings. • Built and maintained positive staff relationships to promote teamwork and better serve clients. • Conducted regular assessments of client progress and behavior to provide data-driven insights and recommendations for refining behavior intervention plans. • Participated in ongoing professional development to stay informed of latest research and best practices in Applied Behavior Analysis.

Provided services to client per ABA standards.