Danah Ghosheh, CCXP ,C-KPIP

Customer Experience and AI Enablement Lead @ Clarity

About

I’m a customer experience, focused management consultant with 9+ years of experience across the Middle East, blending deep marketing research expertise with strategic business acumen to help organizations grow with purpose. My work sits at the intersection of CX, technology, and transformation — helping organizations reimagine how they listen to, design for, and serve their customers. I specialize in: - Customer Experience Strategy & Measurement (CX & EX) - AI Enablement & Automation in Customer Care - Voice of Customer (VoC) Programs - Mystery Shopping & CX Research (Quant + Qual) - User Experience & Product Research - Digital Accessibility for Government & Public Services - Business Process Reengineering (BPR) & Automation From leading national programs for digital experience in Saudi Arabia to enabling AI-powered insight platforms, I thrive on solving complex challenges, building scalable systems, and making impact that is both human and measurable.

Country

Jordan

City

Amman

Industry

Management Consulting

Skill

Customer Success, Account Management, Project Delivery, Ai Enablement, Employee Engagement, Innovation Management, Business Innovation, Supply Chain Management, Problem Solving, Oral Communication, Strategy, Thought Leadership, Stakeholder Engagement, Communication, Digital Accessibility, User Experience (UX), Customer Experience Management, Operating Models, Sentiment Analysis, Voice of the Customer

Experience

Customer Experience and AI Enablement Lead

Clarity

2025-1 - Present · 1 yr 9 mos

I partner with some of the region’s most influential brands to transform the way they understand and serve their customers. My work lives at the intersection of technology, data, and human experience, blending analytics, CX strategy, and storytelling to create solutions that don’t just meet KPIs, but inspire change.

Founder

CXJO - Jordan CX Community

2024-6 - Present · 2 yrs 4 mos

Customer Experience and Strategy

PwC

2022-7 - 2025-1 · 2 yrs 7 mos

Middle East

Working on CX projects in major government entities in KSA and UAE. including Service Redesign, Digital Accessibility, BPR, Operating Models and Strategies.

Assistant Manager - Customer Experience Strategy

Jeeny

2022-3 - 2022-6 · 4 mos

Amman

Customer experience strategy lead

Senior Market Intelligence and Strategy Specialist

Jeeny

2021-1 - 2022-3 · 1 yr 3 mos

Jordan

-Providing market insights in Customer experience to aid in business growth -Establishing and leading the Mystery Shopping unit to monitor quality. - Leading field research unit to gather market insights. - Product UX/ UI research and improvement implementation to provide customers with a seamless ride journey. -Understanding customer and driver behavior to cater for market needs.

Senior Business Innovation Analyst -Employee Experience

Samsung Levant

2019-11 - 2020-12 · 1 yr 2 mos

Customer Experience Research Executive

Ipsos

2019-5 - 2020-11 · 1 yr 7 mos

▪️Designing and implementation of regional customer experience research for; banks, telecommunications, transportation, restaurants, and tobacco industries. Including (Proposals, CSAT, NPS, VOC, Customer Journey mapping, UX design, data analysis and visualization and Mystery Shopping Programs) ▪️ Qualitative studies, post campaign evaluations, and consumer behavior studies. ▪️Achieved promotional advancement from earlier positions; trained junior team members. ▪️Communicating with clients and presenting results to top management