Danae Arellano Perez

· Led launch strategies for two business lines, Space & Studio, achieving service adoption in four months. · Provided comprehensive support for 360º marketing campaigns (digital, offline, live shopping, and ATL), boosting visibility and brand recognition. · Developed brand content in multiple formats (web, social media, presentations, office signage), ensuring consistency in Clikalia's message and value proposition. · Prepared monthly lead generation reports (MQLs and SQLs), analyzing key KPIs (CPL, conversion, ROI) to evaluate the efficiency of the marketing budget and propose strategic improvements. · Collaborated and coordinated projects with the Product and Sales teams to launch high-impact strategic initiatives.

· Led the process of acquiring and onboarding new B2B customers (SaaS and Marketplace), offering personalized demos, configuring back office settings, and ensuring product adoption through consultative support and tailored training. · Managed a portfolio of +15 clients, tracking key KPIs (sales by channel, feature usage, CAC), ensuring contract compliance and customer satisfaction. · Collaborated with Product and IT teams to gather insights on platform usage, identify friction points in the user experience, and propose improvements based on data and use cases.

· Participated in the analysis of the value proposition to the end consumer for new pharmaceutical product launches, driving the commercial plan. · Ensure the execution of the brand and social media strategy by maintaining fluid communication with the digital agencies in Spain and Portugal for the My Happy Pet brand. · Ensured the validation of online content with the Regulatory team. · Evaluated the value proposition of new pharmaceutical product launches, ensuring their alignment with the commercial plan.

· Implemented product and positioning strategy for a portfolio of +40 companies in key marketplaces (Amazon.com, JD.com, and books.com.tw), facilitating their entry into the Chinese, US, and Taiwanese markets. · Conducted market research and consumer trend analysis to identify opportunities for expanding Peruvian products into international markets. · I provided support for international e-commerce projects, planning, collaborating, and coordinating with clients and suppliers to ensure compliance with established deadlines. · I managed clients, providing support and solutions to their requirements for excellent customer satisfaction. · I conducted consumer and market trend studies, developing analytical skills to identify business opportunities for Peruvian products abroad.

· Executed the go-to-market strategy for a B2B real estate asset portfolio valued at $58 million, defining positioning and ensuring a successful launch. · Managed the B2B customer pipeline from lead generation to post-sale loyalty, obtaining direct market insights. · Analyzed market data, prepared reports, and commercial reports.

· Analicé y evalué cada inmueble identificando factores de valor para su posicionamiento en el mercado inmobiliario. · Elaboraré reportes e informes comerciales tanto a Landlords como a Tenants. · Realicé la prospección y seguimiento de los clientes, manteniendo la excelencia en el servicio. · Realicé mejoras en el procedimiento de evaluación del inmueble y en el proceso de venta.

· Provided administrative support to sales representatives. · Assisted customers and suppliers, developing communication skills at all levels and conflict resolution, ensuring good customer service. · Managed communication for incident resolution, identifying points of friction and gathering feedback.

Minor en Neuromarketing Digital del Programa MBA en Español

Especialización en Negocios Internacionales