Daniel Adesina

Food Additives. Business Development. Channel Development. Industrial Marketing.

ACCOUNT MANAGEMENT & DEVELOPMENT - LAGOS. *Lead initiatives with growing sales volume & profitability in the modern trade channel Growth: >70% Channel expansion, Development & Growth. *Key Account Development utilising the FASCAR customer drivers & taking advantage of all opportunities available. *Maintaining Long term relationships with key accounts to reaffirm business commitments. *Manage Debt recovery, Channel partners' inventory & Achieve channel KPI. *Monitoring key account sales cycle, market opportunities & product turnover to plan and increase sales volume. *Collaboration with cross functional teams to achieve channel objectives. *Increasing Brand Perception in trade. *Train & Develop skills of merchandisers & partners sales force on best practices using the AQVP3 sales drivers.

A high quality graduate trainee and mentorship programme, with a strong focus on sales and distribution competencies in the FMCG Food, Beverage and Alcohol industry. Key Take Away- *Understood and internalised the conceptual sales techniques exposed to. *South West (Ibadan, Abeokuta, Oshogbo, Ife, Ekiti, Ilorin, Offa) FMCG Market exposure. *South East (Enugu) Market exposure. *Entire Lagos Market development. *Achieved an all Lagos market development with the drive team to develop the market for newly introduced Beverage Brands (Royal Standard Whisky, Big Ben Chocolate, Captain Jack Rums, Mac'Arthurs Whisky, Pernod Ricard's Imperial Blue & Richmond Tea). *Achieved over 600 monthly retail and consumer calls with over 80% productivity. *Achieve market development & growth, impacting territory profitability. *Achieved mastery of the steps of a structured call as well as the 4ps (mix) of a structured sales call.

O.M Telecommunications is a business registered to carry out sales duties and distribution for Globacom telecommunication. *Executed effectively the sales and distribution plans in line with the laid down strategy. *Nurture leads and qualify prospects into viable long term paying customers. *Sales Development activities and territory activation for Globacom modems, phones and sim cards. *Effective and timely communication of promotions to retailers and customers. *Linked retailers and sub distributors to Distributors to maintain and grow business profitability in the territory. *Ensured that the lines are properly activated and work perfectly on the globacom network.

Phlebotomy. Biochemistry. Microbiology Clinical Pathology. H2H.

A rounded MBA, with specialisation in Marketing Management. 2020/2021 - 2021/2022 MBA Session.

Capstone: Strategic Management Audit, Research, Recommendation, Risk-Benefit Evaluation & Improvement - To foster CA, Push the frontier & Increase WTP. Focus: Internal Choices, External Environment & Competitive Dynamics. Strategy is about making choices & Trade-offs.

Project and Research : The Effect of the saponin-extract from Momordica Charantia - on Total Lipids, HDL and LDL in the Serum, Heart, Kidney, Liver and Brain of experimentally bred albino rats.