Dana Aspinall

Moment Maker | Founder of Moment | Lumpy Mail Specialist @ Moment (Lumpy Mail)

About

People ignore emails. They ghost DMs. They scroll past social posts. They delete newsletters. But no one forgets a moment that made them feel something. That’s what I do: I dream up unforgettable moments that spark emotion and make people pay attention. Whether it’s something unexpected arriving in the post… A well-timed surprise that sparks curiosity… Or a cleverly crafted interaction that stops someone mid-scroll… Using ‘Moments’ - is about showing up differently. It’s strategy layered with psychology. Emotion, timing, and creativity - all working together to create unforgettable brand experiences. One of my signature tools? 📦 Lumpy Mail - tangible campaign packages designed to land in hands, spark intrigue, and open doors. My clients use it to land meetings they couldn’t book, reignite cold leads, and stand out in a sea of sameness. But moments don’t just live in the mail. They exist at every touchpoint - from first impressions to follow-ups, digital to physical, one-to-one or one-to-many. When done right, a single moment can shift perception, start a conversation, or trigger a decision. So… why not be the one who creates that moment? This isn’t gimmicky. It’s not mass-produced. It’s clever, emotional strategy - wrapped in creative execution. What I do: • Creative Campaigns - from bold mailers to unexpected online moments - all designed to make people feel • Moment creation - the psychology of timing, emotion, and unforgettable brand presence • Campaign Ideation & Execution - from idea to impact, postbox to inbox If your brand deserves to be remembered… Let’s create a moment that makes it impossible to ignore.

Country

City

United Kingdom

Industry

Management Consulting

Skill

Direct Marketing, Marketing Strategy, Marketing, Creative Merchandising, Project Management, Business Process Improvement, Entrepreneurship, Business Analysis, Creative Services, Creative Entrepreneurship, Customer Engagement, Small Business, Marketing Communications, Change Management

Experience

Moment Maker | Founder of Moment | Lumpy Mail Specialist

Moment (Lumpy Mail)

2023-5 - Present · 3 yrs 5 mos

Greater London, England, United Kingdom

All customer touchpoints should be unforgettable. They should make people feel something. That’s where ‘Moment’ comes in. It’s about creating unforgettable interactions that land with impact – on screens, in hands, and in hearts. From emotional brand touchpoints to unexpected experiences, I design moments that cut through the noise and make a lasting impression. And sometimes, that moment starts in the mail… Lumpy Mail - our signature service - delivers standout campaign packages that spark curiosity and open doors. It’s not just direct mail. It’s psychology-meets-creativity, with a 100% open rate and powerful follow-up potential. Whether it’s a one-off campaign or a full strategy built around being memorable, Moment - isn’t about helping you get noticed. It’s about making sure no one forgets you.

Account Manager

Manic Merchandise

2022-1 - 2024-12 · 3 yrs

Sheffield, England, United Kingdom

Surprise & Delight Expert

2021-3 - 2023-5 · 2 yrs 3 mos

Sheffield, England, United Kingdom

At Surprise and Delight, we want you to stand out from the crowd, be remembered and be different. We can help you do all of these things for your customers. Business branded gifts; thank yous, welcome, special occasions - we can help with one-off gifts or many, lumpy mail campaigns, on going thank you or loyalty gifts... the list goes on and on. Our speciality is being different. Quirky alternatives to the norm. A business card perhaps that won't get forgotten, a branded basket of fruit to take with you to the next on-site meeting? freshly baked branded biscuits in the post to your clients. Let's chat, I'd love to hear more about how you engage with your customers.

Business Owner

Biscuit Bakery

2019-3 - 2022-2 · 3 yrs

Sheffield, United Kingdom

Designer, Maker and Biscuit Baker. Biscuit Bakery make personalised and bespoke biscuits for any occasion. Business logo biscuits, eat your face as a biscuit. What ever the occasion, there is a biscuit design just for you.