dana trebella

* Wrote previews, reviews and feature articles on mainstream theatre shows * Developed new story ideas for coverage of the large-scale theatre performances * Wrote stories about important people and events on campus resulting in front page articles

* Wrote solutions to reader’s questions published in seven issues * Wrote two reviews weekly on tested beauty products * Interviewed industry experts and doctors * Researched and called in products for stories * Maintained and organized all incoming press releases * Managed the beauty closet and filed beauty products * Attended beauty events * Handled competitor beauty coverage * Attended and assisted on photo shoots

* Fact checked multiple stories for home section * Researched franchise story for money matters section * Handled all submissions to the magazine and selected submissions for further consideration * Pitched multiple health stories * Contributed strongly and worked on LHJ’s 125th anniversary project * Managed of LHJ’s petitions to stop emergency room closings * Maintained and updated the health journalism awards * Handled organizing and managing competitor magazine issues * Interviewed top officials as well as ordinary women for stories * Reviewed medical journals, studies and competitor health coverage

Founder at Spoke & Wheel Strategy

* Created year-long B2B and B2C integrated marketing communications plan for the start-up ice cream business that included research, target market, competitive landscape, brand positioning distribution strategy, marketing, public relations, events, and social media * Conducted focus groups and research that lead to a redefined target audience and new brand positioning * Created sales presentation used in distribution meetings * Secured distribution for The Crave Bar in four retail locations in Chicago

* Strategic planning and implementation for media and trade programs for Ketel One, Baileys Original Irish Cream, and Moon Mountain Vodka * Coordinated events for Ketel One Family Meal trade program * Assisted in planning and execution of launch event and media outreach for Ketel One Cup golf program * Opportunistic and timely media relations efforts * General strategy, account management, media relations, and event management for Diageo Brands Ketel One, Baileys Original Irish Cream, and Moon Mountain Vodka

* Created content, contests, and partnerships on social networking site to build presence and following for CraftFoxes prior to launch * Built internal and external key messages for potential site users and advertisers/investors * Overall online and viral marketing strategy

* Created strategy and implemented "Don't Risk It" PR campaign for Warshafsky Law Firm that resulted in PR News award * Worked with brands large and small (everything from Harley-Davidson to Cornerstone Restaurant Group) on strategic planning, media relations, day-to-day client interaction, social media, event planning and coordination,and everything in between. * Led media relations effort on 92nd PGA Championship that garnered over 250 million impressions on TV, blogs, national and statewide print in the first 2 months alone * Coordinated PGA Championship events to leverage junior tickets, and support local charities * Launched Harley-Davidson XR1200X bike in the young adult market that resulted in more than 1 million hits on launch day * Secured a monthly Chicago Sun-Times column for Chicago Apartment Finders client * Launched new brunch for WAVE restaurant in Chicago, securing media placements totaling more than 20 million impressions * Implemented and created social media campaigns for clients * Coordinated, planned and executed media weekend at Cinnamon Shore Resort

* Executed several events for Drambuie Liqueur throughout NYC and Philadelphia * Coordinated campaign to make Rockport Shoes more desirable to a younger audience * Corresponded with editors in regards to coverage and requests for Rockport shoes * Planned and executed CD listening even for Grammy award winner, Deborah Cox * Kept agency on top of industry trends by culling daily blast of top client-related stores * Created and initiated several creative mailers for Rockport Shoes

IMC Program places emphasis on creating data-driven, customer-centric integrated marketing strategies. Graduate Assistant-IMC Consumer Insight Graduate Class Director, Professional Speaker Series

* Successfully launched three top 25 ranked apps, Piloteer, Pivvot and Polymer, into the iOS market with "Best New Games" Apple features * Pitched and secured to Free App of the Week promotions to Apple resulting in two front-page Apple Features and a combined total of 5 million downloads in under two weeks. * Led strategic media relations efforts which resulted in more than 100 million impressions on top-tier technology and iPhone websites * Landed 'Free App of the Week" placement at Starbucks in the U.S. and Canada * Planned and executed Pivvot launch party in Chicago with media in attendance * Created overarching marketing plan and strategy for all games and initiatives * Created all press materials

* Managed influencer programs and influencer relationships for agency's various clients * Managed digital and social media involving strategy, content creation, and analytics across multi-platform channels including Facebook, Twitter, and Pinterest * Planned and executed NYC desksides for novelty cookware client with top-tier culinary media that resulted in Bon Appetit placement immediately * Managed agency's largest social media client which experienced a 110% growth in followers * Involved in agency strategic new business efforts and presentations

HY Connect is a full-service marketing and communications agency based in Chicago. It offers a full suite of award-winning services including advertising, digital strategy and development, earned and social media, media planning and buying and more.HY Connect is part of the Myelin Communications network. For more information, visit hyc.com. Visit us at www.hyc.com to see who we are, how we work and what we've done for our clients.

Brand projects included: - Redd's Apple Ale-Conducted research and created shopper marketing program at Both Binnys & Jewel Osco to drive trial of new FMB beverage - Dove Men+Care-Created creative brief, plan and execution to make Dove more desirable to a male audience - Kraft-Created integrated media plan including content, contact, and context marketing strategies for KraftRecipes.com - Lyfe Kitchen- Created brand strategy and tactical ideas to spread awareness -Midwest Hospice and Palliative Care Center- Consulting project involving branding, strategy, social media, fundraising, community relationships, and awareness building Courses included: Shopper Marketing, Investor Relations, The Intuitive Marketer, Media and Integrated Marketing, Law & Ethics, Brand Communications Strategy, Customer Loyalty, Financial Accounting, Statistics & Marketing Research, Consumer Insight, Marketing Management, IMC Strategic Process, Managing Integration, Media Management, Analytics Techniques