dana roman

* Senior Manager Commercial Effectiveness * Wilmington, DE (9/2007 – 5/2009) * AstraZeneca Commercial Excellence Award * District Sales Manager * Detroit, MI (1/2005 * 9/2007) * Regional Business Analyst/ Specialty * Detroit, MI (4/2004 –1/2005) * Professional Sales Specialist * Akron, OH (08/2002 – 04/2004) * Rookie of the Year Award. Received “Distinguished” Rating on performance review for 2003

Through the development and execution of a Strategic Account plan, created mutual value, relationship development, and product value maximization across key customers in Virginia and West Virginia including Sentara, Bon Secours, Virginia Hospital & Healthcare Association (VHHA) Charleston Area Medical Center, WVU Medicine, PEIA, Optima Health Plan, Virginia Premier Health Plan, Aetna Better Health, Virginia Department of Medical Assistance Services and the West Virginia Department of Health and Human Resources to help improve patient and health outcomes. Developed comprehensive account plans for designated key accounts that included P.E.S.T/SWOT analysis, critical success factors, strategic and financial goals, key performance indicators and engagement planning. Skilled in creating and growing strong customer relationships, needs analysis and account activity tracking. Collaborations include: partnership on patient strategy programs aimed improving population health management (e.g. risk stratification), patient activation and improved transitions of care

Responsible for understanding and articulating business impact of ACOs, IDNs, state health care legislation and physician organization. Led national pilot on utilizing local market understanding of quality measures to deliver brand value proposition aligned to quality measure goals to targeted customers (i.e. physician, payers, providers and state government) Received AstraZeneca Commercial Excellence Award for work on this project. Facilitating local market influencer sessions with all aligned team members to identify, understand and create business planning aligned to local market influencers and how they deliver health care. Facilitate monthly CBD business insight teleconferences to discuss performance and local market dynamics/opportunities.

Development of innovative programs and resources that align to patient and health system needs. Includes development of resources and programs that align to risk stratification/population management, quality, transition of care and patient activation.

Led team highly motivated promoted sales representative who delivered exceptional customer service, proactive insight and business performance expertise. Facilitated eight Eco-system assessments designed to inform our next generation business model by uncovering local market influencers and how they deliver healthcare. Influencers included Payers, IDN, Employers, ACOs, Government and physician organizations. Provided Insight on business opportunities aligned to sales, managed markets and brand strategy.

Selected as Commencement speaker out of over 800 graduates"]