dana groschaftova

* Internal CRM (Siebel) administrator – internal trainings for the sales departments in Czech Republic and Slovakia, data uploads and downloads * Data quality projects – quality metrics development and data maintenance coordination and execution * Data mining – for targeting and identification of new opportunities – combining different sources. * The Enterprise-Wide Marketing Management Application implementation – next level of structured data consisting from various sources which held insights for targeting * Data support in Mid-Market Relationship Program, Global Relationship Study, Software Asset Management

* Projects: Panel prefabrication for constructions, Management of company flats, Economic agendas * From analyses over programming to implementation to the stakeholder. * PC classes lecturer.

* Campaign Management: Standardize planned marketing activities to comply with corporate guidance to be able to centrally measure the outcomes. Segmentation and targeting for direct marketing, lead management, marketing spends association, ROMI analysis, reporting and insights, marketing impact metrics ownership * Customer Contact Management – data quality and data acquisition and profiling projects, management of 1-2 part-time workers * Marketing infrastructure (tools/processes) subject matter expert – and Microsoft Marketing Services Centre coordinator * Telemarketing agencies management