Dana Bacon

Marketing Coordinator / Social Media Manager / Events Coordinator -Coordinated all day-to-day marketing efforts for three distinct brands, Mary’s Medicinals, Mary’s Nutritionals and Mary’s Whole Pet -Created content for eight social media profiles and scheduled posts using Sprout Social -Increased number of followers on all three Instagram accounts by approximately 20% -Regularly used Adobe Photoshop, Adobe InDesign & Canva -Developed and sent emails campaigns using MailChimp for B2B and B2C marketing for all three brands -Acted as point of contact for all sales teams marketing needs fielding requests from 30 people -Managed marketing for all events, from in-store pop ups to trade shows -Designed merchandising plan for all trade show booths -Collaborated with legal counsel on wording of marketing materials to make sure materials were compliant with state specific cannabis regulations and FDA regulations -Proofed all packaging and labels -Coordinated creation of all print and digital marketing materials with freelance graphic designers -Wrote content for Mary’s Medicinals’ new website and worked with web developer to implement -Updated all product descriptions on Mary’s Nutritionals website -Worked closely with Matrix Partners, a pet focused PR firm, on Mary’s Whole Pet

Merchandising Manager / Account Executive / Office Manager Analyzed MSRP for new collection pieces based on profit margins, consistency within collection and market standards and suggested new styles to present a well rounded collection and stay on trend Reviewed wholesale account sales history and on hand inventory to suggest reorders Assisted owner with all day to day operations of wholesale business and various special projects including private label brands, closeout business and sample sales Processed and shipped retail web orders and promptly replied to customer inquires Collected payment from accounts, assisting finance manager with accounts receivable Delivered customer service to over 100 accounts and managed contacts using CRM system Made sales visits to local accounts to show new collection and to merchandise in store displays Attended trade shows and worked with new and existing accounts to generate sales Managed all aspects of company office including answering phones, shipping and receiving packages, office organization, and scheduling Created merchandising guidelines for retailers to follow

Oversaw inventory and quality controlled all orders prior to shipping to customer Maintained social media pages including Instagram, Facebook, Twitter, and Pinterest Designed and sent email campaigns using Mail Chimp Provided accounts with marketing materials to promote stronger sales Regularly submitted images and press releases to industry media which were frequently featured Merchandised trade show booths and coordinated trade show marketing Worked closely with retailers to plan trunk shows and managed all details including initial planning, invitation creation, and selection of merchandise

• Integrate a consistent brand image throughout our physical space and all media outlets, including website, social media, print advertising and TV advertising • Analyzed advertising budget and reallocated money to allow for a TV8 commercial • Collaborate with the Squash Blossom Vail and Colorado Springs to present a cohesive image throughout all three locations • Appear on “Good Morning Vail” weekly to promote gallery events and artists • Coordinate advertising in the Vail Daily and Sneak Peak, as well as in various seasonal publications • Work closely with local advertising and design agency on ads and website • Populated new website and maintain it daily by adding new products, removing sold items and keeping it up to date with upcoming events and artist biographies • Plan art exhibitions and promote them using newspapers ads, press releases and TV8 interviews • Regularly use Adobe Photoshop to create flyers for shows, to edit photographs and to create banners for the website • Effectively used Facebook advertising to grow our likes from 200 to over 1400, which greatly increased fan interaction and directly generated more website traffic • Create email blasts using MailChimp to promote upcoming events, new art acquisitions and in store and online sales

• Give insight on all public art decisions for the town • Vote on hand selected artists to complete projects such as the newly painted electrical boxes, ice sculptures and art for 2015

• Responsible for opening and closing the shop, including reconciling daily sales • Maintained website and Facebook, increasing number of likes and fan interaction • Accomplished in delivering excellent customer service to demanding customers • Wrote and distributed press release for The Artisan Center’s 35th birthday • Assisted in merchandizing of seasonal items and new products

• Created and edited press releases for the Top of the Town issue and distributed them to local media for publishing • Attended and contributed to weekly all staff meetings • Updated media lists and contact databases for press releases, sponsorships, and potential advertising clients • Researched potential sponsorship opportunities • Pitched magazine articles to local, national, and international blogs

• Researched incoming pieces including “Brandbild” by Richard Phillips and wrote “Talking With Visitors” papers used for the training of over 50 docents • Assisted in logistics of exhibit Blink!, including docent training and creation of the interactive animation studio • Contributed to the preparation and execution of the monthly Untitled event that several hundred people attend

• Controlled the social media presence of Battalion Brand, including their Facebook, Twitter and Wordpress blog • Managed social media campaigns of Tony’s Market and used Facebook ads and contests to nearly double their fan base • Created a monthly social media snapshot, documenting the increase in fans and user activity for Tony’s Market • Wrote ad copy for a Park Ave. Wine and Spirits print ad and for multiple Tony’s Market Facebook ads • Contributed in the start up of a new brand, Mobanu, from naming, to package design and advertising