Dana Khobaizi

My work lives at the intersection of business, fashion, and wellness. Over the past 18 years, I’ve had the privilege of introducing international brands to the Middle East, building independent labels, and co-creating platforms that bring people together.
 I am the Founder and CEO of SOM Active, a fashion-forward activewear brand designed for women who live with intention. I am also the Co-Founder of Kuwait Outlet Company, where I envisioned and built NAWI — The Wellness Summit, Kuwait’s first immersive wellness and lifestyle gathering.

 What ties all of these experiences together is a belief in building with purpose. Whether through building businesses, designing apparel, or curating events, my mission is to create meaningful connections between fashion, wellness, and business — shaping the conversation around how people move through life with confidence, balance, and intention.