Dan T.

Helping medical supply manufacturers keep their packaging accurate, compliant, and press-ready, especially as product lines grow more complex. With a background that began in production and expanded into in-house art direction, I specialize in managing packaging systems where accuracy and consistency matter. I work closely with marketing, quality, and regulatory teams to ensure packaging files remain organized, compliant, and ready for press as SKUs expand and product lines evolve. Areas of focus include: • Regulated medical supply labels and cartons • SKU expansion and version control across product lines • Packaging updates following acquisitions or product changes • Press-ready production files and vendor coordination • Maintaining consistency across complex packaging systems In addition to packaging, I design and manage a wide range of print and digital marketing materials from concept through production, helping companies maintain consistent and effective brand communication across channels.

Led packaging, catalog, and integrated campaign design initiatives supporting healthcare and laboratory product lines for a leading medical supply manufacturer. Directed creative development across packaging, trade show graphics, sales collateral, catalogs, photography, web content, and digital marketing assets while maintaining brand consistency and alignment with corporate marketing strategies. Key contributions included: • Led the redesign of the Hopkins Home Care catalog and supporting brand materials, ensuring visual consistency across packaging, trade show displays, collateral, and print communications • Developed and maintained brand standards supporting marketing and sales initiatives across multiple product categories • Partnered with marketing, sales, and internal departments to create strategic marketing communication materials including catalogs, sales aids, packaging systems, web graphics, and trade show assets • Increased catalog-driven sales and reduced ordering mistakes and product returns through improved layout strategy, product organization, and customer-focused navigation systems • Art directed product photography shoots and reviewed video post-production assets for use across print, web, email marketing, and social media channels • Managed multiple concurrent projects, timelines, creative briefs, and production workflows in a fast-paced in-house environment • Applied systems thinking and creative problem solving to improve product presentation, brand communication, and production efficiency

Developed and managed design solutions to meet strategy and marketing objectives while maintaining consistency and brand identity. Designer and art director of print, photography, illustration, typography, web and other media to support Amway's strategic plan. Worked as art director for Health, IBO (Independent Business Owner) Support, and Catalog departments. Collaborated in the development and execution of the Amway brand by partnering with a team of editors and marketers. Managed a consistent look across all media. Lead the art direction and redesign of Achieve magazine, a monthly publication highlighting recognition, retailing, and Amway's business model. Developed creative standards for the publication. Supervised all aspects of design from layout to print and web presence to downloadable .pdfs. Created an appealing, consumer-friendly Essential Home catalog and Selling Guide by incorporating market research findings to created an up-to-date and relevant approach to the home care product line. Created a complete and integrated campaign for new Trim Advantage Protein Bars and Kit incorporating a light, healthy approach that was reflected in branding across all print and web materials. As catalog art director, responsible for the design and art direction of fashion (men, women, teens), health and beauty, home, electronics and various other hard and soft goods. Worked with creative team to determine look and feel of each catalog, color palette, budget, hiring talent (photographers, models, stylists and freelance designers) and scouting locations. Lead designer of the Amagift Gift Collection, overseeing all catalogs and marketing materials for consistency. Motivated IBOs and consumers to Amway's business opportunity and products through the design of exhibit booths, wings, literature, web, videos and DVDs for corporate events and expos.

Extensive and diverse background in the design and production of print and electronic communications. Deep understanding of the design process with emphasis in building templates and overall desktop publishing. Known for speed and accuracy of work in an environment with projects that were detail oriented and had crucial deadlines. Designed and produced logos, ads, catalogs, annual reports, exhibit and various print and web media through expertise in design, typography and layout. Monitored all work in production, approvals, copy proofing, file preparation and preflight of files for print. Produced numerous packages for print including cartons, bottles, containers, labels and displays while working in the Packaging Department.

Served as in-house graphic designer overseeing all projects from concept and design through production. Created and designed marketing collateral, brochures, annual reports and direct mail pieces for clients including: the Ford Motor Company, law offices, hospitals, insurance agencies, real estate companies and public relations firms in the downtown Nashville, Tn. area. Designer of numerous logos, business cards, letterheads, direct mail pieces, marketing brochures and newsletters.