Dan Primrose

Having worked with the team at RAD Propulsion, in the early stages of the RAD 40, I am now doing a similar role with them, developing their next product, the RAD 120, a 120kW electric outboard that is another huge step forward in terms of technology, materials and packaging, much as the RAD40 was. The RAD 120 is not just an evolution of the RAD 40, carrying over all the features that made it such a ground breaking outboard when it was released in 2022, we will be further optimising some of the basic principles that have made it such a successful product as series production continues to ramp up. We will be releasing the RAD 120 to the marine industry later this year.......

Light Black Design is a company, where we aim to transfer the technological innovations from the Automotive to the Marine worlds.

SmartSail makes sails smarter In simple terms, SmartSail will be the only product available for all sailors and sailmakers that monitors the usage, wear & tear and location of all the sails. It is a small device that is fitted to a sail by the sailmaker and has the sail ID encoded within (i.e. when the sail was made, what materials, how many days before service, how many days before replacement etc). Using the SmartSail App, the sailors and sailmakers can then continually track the usage and location of that sail. It monitors such items as hours of flogging, hours in UV, where the sail is, temperature range, how may tacks etc. This data is also processed through bespoke cloud-based algorithms that we have created with the University of Southampton, which will say how much “life” is left in the sail in relation to the type of sailcloth and hours on UV and flogging etc. Whilst we support the SmartSail product in the Sailing world, we are working with other industries to adapt our technology for other applications

one of a growing team at Fering Technologies, engineering and developing the Fering Pioneer and future products

Primrose Fry Technologies was set up late in 2011 as a partnership between Simon Fry and Dan Primrose with the aim to jointly develop and bring various ideas into production. Combining both Simons vast knowledge of the professional sailing business, and Dans history within the automotive and marine businesses, has produced a new British business with unique qualities and potentials.

Overseeing a team of Caparo Engineers resonsible for the Body Engineering, Material selection and development, and general planning and costing of our sector of the T.25 project.

Working directly under Gordon Murray, defining, specifying and investigation future road car projects for McLaren Automotive.