dan frith

A varied role working in a small company of 5 people in total. Managing sales for the total business of +£4m. Responsibilities including; managing all Major UK retailers as well as other customers, promo planning and execution, JBP negotiation and price increase. Also responsible for NBD bringing on board Asda, Morrisons &, EasyJet amongst others.

A swift move to the grocery trading team for a varied role. Managing One Stop and Ocado direct supply, with full or part P&L control, Tesco PFS, JS PFS & Dobbies Garden Centres. I also supported the Tesco trading team on JBP /format specific plans/seasonal. This gave me experience in Tesco ways of working and systems. Highlights include Tesco PFS +40% YoY, driven by first off Shelf feature in Tesco PFS and new listings. Ocado +80% YoY driven by new listing and bespoke media plan. Also delivered to plan in One Stop of reducing investment while growing vol/val.

A move into trading with Ferrero managing with P&L control over Wilkinson’s and WH Smith Travel, Moto and Welcome Break, both delivered via P&H. A short period in role proved my ability in a trading environment – Total portfolio ~£2m, +16% yoy

* A promotion within Ferrero to manage a team of field executives calling on multiple supermarkets. * My management role comprised of recruiting and training new staff, continuous coaching, development and motivation, collation and presentation of in store results and EPOS data. * The other part of the role was to build relationships with store managers and agree strategies for mutual growth.

* Managing a large territory of Cash and Carry’s and independent wholesalers with an annual turnover of over * £1m. The role involved selling in stock in accordance with sales and upcoming promotions, and to build high impact displays on site. With this came the obligatory negotiations for space and stock levels with depot directors/buyers/managers. In my first full year the territory was * 22% against a company performance of * 9%

Fair Trade business set up to work co-operatively with villages in Mexico. This was an extremely varied position. 50% of my time was running the retail outlet department of the company, travelling across the UK and Europe managing a mobile outlet unit in a different position each week. My responsibilities included; construction of display area, sales, managing outlet, staff management and motivation, stock control, customer complaints and queries and responsibility for over £20,000 of stock and cash. The second part of the job was managing the office and warehouse for internet, mail order and wholesale enquiries. This position also included B2B sales concerning the wholesale of products. Also managing the manufacture, packing and distribution of products.

Another promotion within Ferrero to manage GAMs, basically my previous line manager’s role. Managing 4 Area Managers directly and 15 Field Execs. As the senior member of as team of 4, my role also included building strategic plans for better performance of nationwide field team and their managers. I project managed the design/questions/training/implementation of the new data capture/call direction plan and PDA roll out nationally.

* Managing with full P&L responsibilty of; * Waitrose * Ocado * One Stop * Tesco PFS * Also supporting Tesco NAM on Tesco Formats - Express/Superstore/Extra specific plans