Dan Freeman

Drove sales for global market leader in high-tech electronics manufacturing and digital media. Transformed 12 product categories spanning TV, AV, PC, Tablet, Storage, Printer, Monitor, Wearables, IoT, Cameras, Accessories. Built relationships with retailers / e-tailers (e.g., Best Buy, Amazon, Walmart, Costco, Fry’s) & regional resellers. Led ad-hoc projects to enhance account profitability. ◘ Championed 287% YoY sell-in increase of QLED-technology TVs with forecast accuracy of 97%. ◘ Steered team in developing capability to tackle future programs. Expanded new product awareness, leveraging use of radio, digital, and sports marketing to propel branding and brand creation. ◘ Elevated content accuracy 50% across 100+ SKUs within six months. Lifted share of search to 54% from 31% via omni-channel marketing. Implemented competitive pricing policies and practices. ◘ Captured incremental Home Entertainment customers beyond retail stores by creating digital search and geo-targeting campaigns. Evaluated key accounts to encourage superior content. ◘ Partnered with internal business units as well as retailers and external entities to create assets, advance corporate marketing, supplement, fund, forecast, and expedite product campaign. ◘ Boosted category sales +19%, transforming ill-impacted area by strengthening customer relations. Initiated inquiries to identify mitigators. Engaged with stakeholders and carved pathway for ownership of payment issues.

Leveraged expertise in consumer electronics to accelerate launch of popular brand hardware / electronic products across N.A. for world-leading PC vendor. Developed and managed top-level relationships with major retailers (e.g., Best Buy / Canada, Future Shop, and Amazon.com). ◘ Exceeded billion dollars in sales revenue and over three million units annually. ◘ Propelled sales 134% in one year for new notebook product sub-brand. Identified specs and unique selling proposition to fill segment void. Coordinated with buyers to develop disruptive GTM strategy. ◘ Pinpointed profit-making opportunity to innovate gaming hardware segment. Trained 300+ top retail managers & salespeople to understand components of high-end consumer PCs for competitive positioning against DIY rigs. ◘ Awarded ‘Bravo’ award five consecutive years, including, ‘Best Desktop Vendor’, ‘Best Notebook Vendor’, and ‘Vendor of the Year’ (Best Buy).

Advanced advertising sales of online and print vehicles for direct reseller of technology products to small and medium businesses. Managed team of 15 merchants to maintain and build business-to-business portfolio. ◘ Generated 25% uptick in gross margin. Delivered first sequential quarterly revenue increase in three years. ◘ Drove profitability while continuously improving internal processes and client relations. ◘ Honed industry knowledge from prior Zones’ roles in sales, product, and business management wherein created revenue-generating strategies, led 18-member team, steered P&L, and activated cross-functional initiatives.

◘ Shaped world-class team. Fostered productive relationships with major technology vendors. Built 300+ strong client base yielding 95% renewal rate. Generated 168% (multi-million-dollar) ad revenue increase.