Dan Farley
Sr Manager, Sales & Product Training @ Apex Tool Group, LLC
About
I am a results-driven and highly motivated sales training and account management professional with a proven track record in driving performance, customer satisfaction, and team development. Over the course of my career, I’ve held key roles in sales training, product training, and sales leadership—each contributing to a deep understanding of how to empower teams, elevate customer experiences, and exceed business goals. With a strong sense of responsibility, integrity, and dependability, I bring a hands-on approach to leadership and learning. I specialize in designing and delivering impactful training programs that align with strategic objectives and foster long-term growth. My passion lies in helping individuals and organizations unlock their full potential through structured, engaging, and results-oriented development.
United States
Raleigh
Retail
Cross-functional Team Leadership, Account Management, Competitive Analysis, Consumer Products, Employee Engagement, Forecasting, Key Account Management, Management, Organizational Development, P&L Management, Performance Management, Pricing, Sales Operations, Succession Planning, Talent Management, Strategy, Leadership, Sales Management, Retail, Sales
Experience
Sr Manager, Sales & Product Training
Apex Tool Group, LLC
Raleigh, North Carolina, United States
As the Senior Manager of Sales & Product Training, I lead the ATG Academy team and oversee the strategic and operational management of the Apex Tool Group Training Center. I am responsible for driving excellence in training delivery, curriculum development, and stakeholder engagement across multiple audiences—including ATG associates, distributors, end-users, and key customers.
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Sales, Marketing, Training
Stanley Black & Decker, Inc.
Director of Channel Marketing 2006 to 2007 Director of Sales, Lowe’s 2004 to 2005 Director of Field Operations, Lowe’s 2003 Division Sales Manager, The Home Depot 2000 to 2002
Education
Loyola University Maryland
University of Massachusetts Amherst
Marketing/Marketing Management, General
Dan Farley's Contact Information
Phone
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