Dan Day

Creating copy for consumer catalog and company website including: industry articles, product descriptions for catalog and website, SEO marketing, customer emails, press releases and social media.

Singer/multi-instrumentalist leading a four-piece blues band. I am the bandleader who books gigs, chooses songs, creates set lists, organizes practices, leads the band in performance.

• Responsible for researching product information and creating product-detail copy for websites and catalogs. • Prepare copy for advertising, promotions, social media, email newsletters, and institutional documents, increasing customer awareness and interest • Promote the sale of products by presenting information in an appealing, informative, concise, and easy to understand manner. • Write copy and develop concepts for the web, direct mail, brochures, emails, press releases, ads, and letters. • Research, write, edit, and proofread print and web-related copy including product descriptions, hands-on reviews, product buying guides, product glossaries, landing pages, promotional materials, ad copy, newsletter content, articles, tech tips, and all ancillary copy required for catalog and websites • Develop new concepts for marketing projects; organize workload for efficient time-management; work closely with graphic designers on all marketing projects.

Responsible for day-to-day newsroom operations including managing a staff of anchors, reporters, photographers, and editors. Assist the News Director in the daily operation of the newsroom. Oversee news assignment desk. Generate story ideas. Motivate and lead staff through innovative story selection, set up, logistical planning and execution for competitive, winning newscasts. Edit reporter and newscast copy. Consult with producers on the content of the newscasts. Oversee special projects and assignments as directed by the News Director. Skills utilized include: • Managing news resources (time, personnel, equipment) • Organizing, prioritizing and selecting TV news stories • Motivating news professionals to meet and exceed goals • Cultivating news sources and story ideas from the community • Updating and maintaining news planning files and database • Writing scripts • Shooting and editing video

Sony Imagestation was an online photo-sharing storing website launched by Sony Electronics. • Managed day-to-day operations of the ImageStation.com online digital image sharing website. Responsibilities included working closely with software and network engineers, content developers, product and marketing managers and tier-one customer support vendor to monitor customer support, site performance, promotions performance, and print, gift, and services fulfillment. • Defined performance metrics with the ImageStation partners, ensuring that agreed quality and performance levels were achieved; developed a reporting mechanism to give management a timely and precise picture of site performance; continually improved the quality of the customer experience. Skills utilized include: • Project management • Knowledge of HTML editing and web-based multimedia production tools and technology • Use of database reporting tools • Writing and editing content for e-commerce and help pages • Writing and editing customer support scripts • Designing and delivering training to customer support reps • Applying effective customer service skills when responding via email and phone to member issues about the ImageStation service • Answering customer questions about Sony products sold through ImageStation including camcorders, digital still cameras and accessories. From Wikipedia: ImageStation was Sony's official online photo sharing and photo print service. ImageStation generated revenue by selling high quality digital prints, as well as photo-related gifts such as photo books, mugs, calendars, greeting cards, and T-shirts. There were also several levels of membership available at different prices. As of February 1, 2008 the ImageStation online service is permanently closed.

• Responsibilities: Design and deliver classroom and in-store sales and product training for retail sales counselors. Skills utilized include instructional design methodologies (needs assessment, course design, production of learning materials and evaluation) and classroom instruction facilitation. • Write and present product and sales training videotapes and “live” DirecTV broadcasts. Skills utilized include scriptwriting, editing and on-camera presentation. • Member of team that created and maintained the Good Guys’ intranet web site utilized by sales counselors in the 83-store consumer electronics chain. Responsible for creating and updating information pages for entire line of video products for The Good Guys’ intranet web site. Skills utilized include writing and editing web site content; using HTML editor and scanning/editing images. • Presented in-store product trainings to customers for launch of DVD and HDTV. Skills include ability to clearly and simply explain advanced product/technology knowledge to non-technical customers. * Sold consumer electronics to retail customers during holiday season and one week each quarter. The Good Guys! was a chain of consumer electronics retail stores with 71 stores in California, Nevada, Oregon, and Washington that ceased operations by 2006. Developed and conducted consumer electronics product sales training courses for The Good Guys sales associates. Researched and developed product information for company website.

Responsible for design, development and evaluation of instructional media for in-house employees, sales reps, and customers. Incorporated instructional design methodologies to develop interactive videodisc, videotape/workbook, and CBT applications for a wide range of training and corporate communications needs. Supervised off-line editing of product videos. Wrote, produced, edited and narrated product and sales videos and newsmagazine videos. Composed theme song for national sales meeting and recorded demo of song used for professional studio recording. Syva Corporation was a medical diagnostics company based in Silicon Valley. A subsidiary of Syntex Pharmaceuticals of Palo Alto, CA, Syva produced assays and analyzers for drugs of abuse, diagnostic, and STD testing. Syva Corporation was acquired by Siemens.

Ten years experience gathering, recording, writing, editing, producing and delivering broadcast news for commercial and public TV and radio stations from small to large markets including Orlando, Florida and Los Angeles.

Course work in learning theory, instructional design, and media production technologies. Projects included producing instructional interactive video programs for use in secondary education and healthcare settings.

Course work in writing, producing and directing TV and radio news, public affairs, and entertainment programs. Emphasis on broadcast journalism though courses taken with journalism department. Minor in marketing. Coursework covered the process of developing, strategizing, pricing, advertising, promoting and bringing retail products to market. Minor in theater arts. Coursework in acting, set design, directing, and arts marketing.